Strategic marketing

We base our clients’ marketing strategies on market analysis, competitor research, target audience identification, and the client’s business objectives. This ensures that your company’s marketing strategy is built on data, not assumptions.

What does a marketing strategy consist of?

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Market analysis and segmentation

A thorough analysis of the market in which the company operates, including competitors, trends, and customer needs and expectations, as well as segmenting the market into groups of customers with similar needs and preferences.

target-audience

Defining the target audience

Choosing specific market segments on which the company will focus its attention and marketing efforts.
goal

Defining marketing goals

Precise definition of what the company wants to achieve with its marketing efforts, such as increasing sales or building brand awareness..
data-visualization

Selection of marketing tools and activities

Select specific tools and activities that will be used to achieve marketing goals, such as advertising, promotion, social media or email marketing..
loyalty-program

Brand building

Create a brand image and associated values that attract customers and contribute to increased loyalty..
result

Analysis of results

Monitor and analyze the effectiveness of marketing activities and their impact on the achievement of business objectives, allowing for continuous improvement of the marketing strategy..

Dla kogo jest marketing strategiczny?

Strategic marketing is aimed at any business that wants to succeed in the market and build its brand. Our services are aimed at companies of all sizes and industries that want to increase their sales, reach new customers and strengthen their position in the market.

Strategic marketing is especially important for companies that want to conduct their business in a thoughtful and long-term manner. Our services allow you to thoroughly analyze the market, identify your business goals and develop a personalized strategy that will ensure success in the long run. Therefore, if you want to increase your company’s competitiveness and achieve success in the market, strategic marketing is for you.

Why RODIN?

Years of experience
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Satisfied customers
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Sales generated
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Guaranteed results
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How will we create your strategy?

01.

We will conduct a market analysis in your industry

02.

We will segment the market and choose the right niche

03.

We will create a target audience for your services and products

04.

We will define the goals for marketing in your company

05.

We will create personae to whom we will target the marketing message

06.

We will identify the marketing activities your company needs

07.

We will choose the right marketing tools to achieve your goals

08.

We will advise and implement marketing strategies in your company

09.

We will monitor the implemented measures

10.

We will carry out performance analyses and strategy modifications according to the results

Sales funnel vs. marketing strategy

When determining your marketing strategy, we will also determine where in the sales funnel your customers are. This is extremely important when building a comprehensive marketing strategy, as well as building advertising campaigns.

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