Strategic marketing
We base our clients’ marketing strategies on market analysis, competitor research, target audience identification, and the client’s business objectives. This ensures that your company’s marketing strategy is built on data, not assumptions.
What does a marketing strategy consist of?
Market analysis and segmentation
A thorough analysis of the market in which the company operates, including competitors, trends, and customer needs and expectations, as well as segmenting the market into groups of customers with similar needs and preferences.
Defining the target audience
Defining marketing goals
Selection of marketing tools and activities
Brand building
Analysis of results
Monitor and analyze the effectiveness of marketing activities and their impact on the achievement of business objectives, allowing for continuous improvement of the marketing strategy..
Dla kogo jest marketing strategiczny?
Strategic marketing is especially important for companies that want to conduct their business in a thoughtful and long-term manner. Our services allow you to thoroughly analyze the market, identify your business goals and develop a personalized strategy that will ensure success in the long run. Therefore, if you want to increase your company’s competitiveness and achieve success in the market, strategic marketing is for you.
Why RODIN?
How will we create your strategy?
01.
We will conduct a market analysis in your industry
02.
We will segment the market and choose the right niche
03.
We will create a target audience for your services and products
04.
We will define the goals for marketing in your company
05.
We will create personae to whom we will target the marketing message
06.
We will identify the marketing activities your company needs
07.
We will choose the right marketing tools to achieve your goals
08.
We will advise and implement marketing strategies in your company
09.
We will monitor the implemented measures
10.
We will carry out performance analyses and strategy modifications according to the results
Sales funnel vs. marketing strategy
When determining your marketing strategy, we will also determine where in the sales funnel your customers are. This is extremely important when building a comprehensive marketing strategy, as well as building advertising campaigns.