Complete marketing service, Google Ads, SEO, Websites, Social media
How did we increase Penta's conversion rate by 200%?
We conducted an audit of the company's previous marketing activities, identified the weaknesses of previous campaigns and based on the lessons learned, began to implement a new strategy.
As a result, the number of conversions and ad clicks increased by more than 200% with the same budget, and the cost of acquiring a lead dropped to PLN 5 from PLN 145.
+ 200 %
number of conversion
-145 PLN
lead cost
+ 200 %
ad click-through rate
About the client
Penta is a company from Gdynia operating in the IT sector for over 25 years. It provides comprehensive IT services to many businesses. It offers includes software from well-known brands such as Acronis and Symfonia, but can also boast many proprietary solutions that effectively support the company’s clients.
Baseline situation
- Unsatisfactory Sales Results
- Technical and Visual Issues with the Website
- Lack of Communication Strategy
- Inadequate SEO Activities
Our actions
Marketing strategy
- Planning and control of marketing activities
- Optimization of costs of marketing actions
- Creation of marketing message and ways to reach personas
- Ongoing analysis of campaigns, social media and the Penta website
Website
- Restructuring the website based on the analysis of the target audience
- Changing the content and appearance of the website
- Creating landing pages for advertising campaigns
- Technical optimization: speed, responsiveness of the website
Google Ads Campaigns
- Setting up and managing 8 new campaigns in Google Ads
- Creating new campaign types
- Creating Search campaigns based on new personas
- Creating campaigns for people who visited competitor websites
SEO optimization
- Creating an SEO strategy, based on desired keywords
- Audit and ongoing optimization of homepage and subpages
- Creating optimized articles and link building
- Positioning of 100+ phrases and monthly reporting of effects
Social Media Management
- Creating a unique company image
- Creating and publishing posts and stories
- Ongoing analysis of competition and monthly content plans
- Active communication with followers
Results
Increased the number of conversions by more than 200%
We implemented new advertising strategies, created landing pages and tailored the content of the ads to the expectations of the audience, which allowed us to double the number of new customers.
200% Increase in Ad Click-Through Rate
We optimized the keywords and content of the ads, conducted A/B testing and personalization for specific target groups in Google Ads campaigns, which contributed to an increase in click-through rates and ad appeal of more than 200%.
Reduce the cost of acquiring a lead by 97%
Our actions in Penta’s advertising campaigns resulted in decreasing the average cost per lead acquisition from 150 PLN to 5 PLN.
Would you like us to run your campaigns?
Check out our offer and schedule a non-binding consultation!
Before
After
Redesign and Social Media Management
We created a new visual identity for Penta, planned regular publications in various formats (images, stories, videos), leading to increased reach and brand awareness on social media platforms.
New Website
The company appeared online with a modern, user-friendly, and easily navigable website, ranking high in Google search results.
We established a professional company image and effectively showcased its previous accomplishments.
Our undertaken actions tangibly elevated the number of clients, thereby boosting the company’s turnover.
We established a professional company image and effectively showcased its previous accomplishments.
Our undertaken actions tangibly elevated the number of clients, thereby boosting the company’s turnover.
What does the client think about this?
"You conducted a thorough analysis of marketing activities, identified areas needing improvement, and implemented appropriate changes. You provide support at every stage of the process, which is incredibly important to me."
Radosław Nowak
Penta