Marketing strategy, website, SEO, Google Ads, social media
Comprehensive recruitment marketing service, creating a website and reaching 100,000+ people.
Our cooperation with Dellner is based on the continuous creation and improvement of a recruitment marketing strategy based on the company's current HR needs. We have built the recruitment website from scratch, established the Dellner Careers profile on Facebook, work on content posted by Dellner's HR department, and create Google Ads campaigns to bring potential employees to the site.
Currently, the website receives about 1,000 visitors per month, Facebook posts from 3,000 to as many as 11,000 visitors, and the conversion rate for Google Ads campaigns exceeds 40%.
1
average reach of a post on Facebook
1
monthly
website visits
website visits
+ 1
number of conversions on Google Ads per week
About the Client
Dellner is a global leader in the production of train connection systems. They provide couplers, gangways, adapters, energy management collision systems, and after-sales services for rail operators and manufacturers. In Poland, they engage in customized part production, final assembly of couplers, and service offerings. With over 1,000 employees across 21 branches in 15 countries worldwide, the company’s headquarters in Poland is located in Miszewko, Pomeranian Voivodeship.
Baseline situation
- Lack of a Polish site to recruit employees
- Willingness to reach more potential candidates
- Independence from recruitment sites
- Lack of ads in Google Ads
Our actions
Marketing Strategy
- Analysis and audit of local employer competition
- Assistance in improving recruitment marketing strategy
- Creation of a plan to reach the relevant target audience
- Development of a marketing strategy for optimal results
- Proposal of the best solutions for the company to achieve set goals
- Maximizing the quality of actions within a specified budget
- Analysis and optimization of daily results on the website, social media, and Google Ads
Website karierawdellner.pl
- Building the website from scratch
- Preparing content, graphics, and design for the website
- Creating a blog on the website and regularly adding new content
- Ongoing technical optimization of the website
Facebook Profile Management
- Establishment of Dellner's Careers profile on Facebook (recruitment in Poland)
- Development of a strategy for post sharing within local communities
- Creation and publication of engaging posts for followers
- Continuous optimization of Facebook activities
Google Ads Campaigns
- Creation of 4 Google Ads campaigns from scratch with over 40% conversion rate
- Increasing website visits from individuals interested in such positions
- Daily campaign optimization for optimal results
- Reaching over 65,000 people within approximately 30 days of search advertising
- Creation of a remarketing campaign
SEO and blogging
- Analysis of keywords and queries
- Detailed analysis of competitors
- Creation of the Dellner recruitment blog
- Creation of 8 articles or sub-pages each month to correspond to the recruitment website's theme
- SEO technical optimization and reporting
Photographic and Video Content Creation
- On-site photo sessions at the production facility
- Creation of videos (e.g., employee interviews) according to a predetermined plan
- Recording and editing promotional videos
- Professional photo editing and video montage - business photo sessions at the client's facility, social media content, website visuals, facility videos, employee interviews.
Would you like us to run your campaigns?
Check out our offer and schedule a no-obligation consultation!
Results
Reaching more than 3,000 users with some Facebook posts
- After implementing a proper posting strategy, as well as finding groups of people who would be interested in the company’s business, Dellner gained several thousand people reached by posts published on Facebook (maximum of more than 11,500).
- Activity under posts often exceeds more than 100 (maximum 329).
- The reach of the page in the last 3 months was more than 24,000 users.
- Finding the right target audience and strategy for publishing posts on Facebook has brought Dellner not only an increase in the reach of his page, but also an increase in user activity under posts.
Website Views Increased by 823% in Two Months
- After creating the website, efforts were focused on optimizing it for the best user experience, as well as introducing additional features to make it convenient and intuitive. Both SEO optimization and creating engaging content for potential employees were prioritized.
- Within a month of the website’s launch, significant effects of the work were observed, and these results continued to grow.
- Currently, there is a continuous increase in the number of clicks and page views, which will continue to grow as the website’s relevant content is continually built upon.
Setting up Google Ads campaigns with a conversion rate of 41%
- In February 2023, three campaigns were created to recruit people for several positions.
- With the right keyword strategy, as well as proper analysis of the competition, it was possible to create ads that reached 61,300 users on search engines within the first month, and there were more than 2,000 clicks.
- Currently, there are about 700 impressions per week, of which almost 200 people click on the ad (about 29%).
- The conversion rate is about 41% of people – this is the percentage of people from all those entering the site who perform the goal that was set.
What does the client think about this?
"We have been collaborating with Rodin for six months. As part of our partnership, a website was created, and consistent SEO and online marketing activities are being conducted. The collaboration is going very well, and we are highly satisfied. We recommend them."
Olga Krzoska
HR Business Partner at Dellner