ChatGPT Ads campaigns
Make sure your brand is there when they search.
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AI advertising is here. Fill in the form and we’ll analyse your brand’s potential and prepare an effective ChatGPT Ads campaign for you.
Clients
What can ChatGPT Ads do for your business?
Reach new audiences
Your brand can appear in a new channel where people search for information, products, services and specific solutions. It’s another opportunity to reach potential customers where they are already looking for answers.
Be visible in a new space
When potential customers search ChatGPT for a product, service or solution, your brand can appear there too. ChatGPT Ads gives you another way to reach people who are actively looking for what you offer.
Contextual advertising
Ads can be matched to the topic of a conversation on ChatGPT. This gives brands an opportunity to reach people who are already looking for information, a product or a specific solution.
A new channel for your campaigns
ChatGPT Ads gives brands another place to run advertising campaigns. Your ads can appear when users are searching for products, services and specific information, giving you another channel alongside Google and social media.
A chance to start early
New advertising channels always require testing and learning. Starting early gives your business more time to test whether ChatGPT Ads can work for your industry and learn how to use the channel as part of your marketing strategy.
What can ChatGPT Ads do for your business?
Reach new audiences
Your brand can appear in a new channel where people search for information, products, services and specific solutions. It’s another opportunity to reach potential customers where they are already looking for answers.
Be visible in a new space
When potential customers search ChatGPT for a product, service or solution, your brand can appear there too. ChatGPT Ads gives you another way to reach people who are actively looking for what you offer.
Contextual advertising
Ads can be matched to the topic of a conversation on ChatGPT. This gives brands an opportunity to reach people who are already looking for information, a product or a specific solution.
A new channel for your campaigns
ChatGPT Ads gives brands another place to run advertising campaigns. Your ads can appear when users are searching for products, services and specific information, giving you another channel alongside Google and social media.
A chance to start early
New advertising channels always require testing and learning. Starting early gives your business more time to test whether ChatGPT Ads can work for your industry and learn how to use the channel as part of your marketing strategy.
Get in touch
Leave your details and let’s talk about how ChatGPT Ads could work for your business.
Why act now?
ChatGPT is becoming another place where people discover information, products and services.
Be there early
People are already using ChatGPT to search for information, products and services. It’s another place where your brand can appear.
Reach people when they’re searching
Your ads can appear alongside relevant conversations and queries. Reach people who are already looking for an answer or a specific solution.
Start testing early
Starting early gives you more time to test the channel, learn what works for your industry and decide where it fits into your marketing strategy.
How do ChatGPT Ads work in practice?
ChatGPT is becoming another place where people search for information, products and services. Ads give brands a way to reach them there.
People are already using ChatGPT before making a purchase, choosing a company or looking for a specific solution. Rather than using a short search query, they can describe their situation and ask AI for help.
For brands, this creates another opportunity to reach potential customers while they are actively looking for information related to a specific need.
ChatGPT Ads can be matched to the context of what a user is looking for. This makes them different from showing the same message to a broad audience regardless of their interests or needs.
A well-planned campaign should therefore take into account the questions, problems and needs that bring your potential customers to ChatGPT. The better you understand those needs, the more relevant your advertising can be.
ChatGPT will not replace Google, social media or other advertising channels. It can, however, become another source of traffic, enquiries and customers.
As with any new advertising channel, businesses need time to understand how it works and where it fits into their marketing strategy. Starting early creates more room for testing different approaches and learning from the results.
Being visible in ChatGPT is only part of the process. A campaign should support a clear business goal, whether that means bringing people to your website, generating enquiries, driving purchases or encouraging another valuable action.
That is why campaign performance should be assessed through more than impressions or clicks. The real question is whether ChatGPT Ads are bringing the right people to your website, generating enquiries or supporting another business goal.
ChatGPT Ads is still a new advertising channel, so early campaigns can provide valuable insight into what works for different industries and audiences.
Testing different messages, analysing the results and adjusting the campaign based on real data will be important from the beginning. The first results can help identify where the channel has the most potential and which approaches are worth developing further.
People are already using ChatGPT before making a purchase, choosing a company or looking for a specific solution. Rather than using a short search query, they can describe their situation and ask AI for help.
For brands, this creates another opportunity to reach potential customers while they are actively looking for information related to a specific need.
ChatGPT Ads can be matched to the context of what a user is looking for. This makes them different from showing the same message to a broad audience regardless of their interests or needs.
A well-planned campaign should therefore take into account the questions, problems and needs that bring your potential customers to ChatGPT. The better you understand those needs, the more relevant your advertising can be.
ChatGPT will not replace Google, social media or other advertising channels. It can, however, become another source of traffic, enquiries and customers.
As with any new advertising channel, businesses need time to understand how it works and where it fits into their marketing strategy. Starting early creates more room for testing different approaches and learning from the results.
Being visible in ChatGPT is only part of the process. A campaign should support a clear business goal, whether that means bringing people to your website, generating enquiries, driving purchases or encouraging another valuable action.
That is why campaign performance should be assessed through more than impressions or clicks. The real question is whether ChatGPT Ads are bringing the right people to your website, generating enquiries or supporting another business goal.
ChatGPT Ads is still a new advertising channel, so early campaigns can provide valuable insight into what works for different industries and audiences.
Testing different messages, analysing the results and adjusting the campaign based on real data will be important from the beginning. The first results can help identify where the channel has the most potential and which approaches are worth developing further.
Where can ChatGPT Ads work?
ChatGPT can influence decisions long before someone visits a website or searches for a specific brand. That creates new opportunities for businesses that want to be part of the conversation.
Service businesses
People often describe a problem before they look for a company. ChatGPT Ads can put your brand in front of them while they are still exploring their options.
E-commerce
People ask AI what to buy, which model to choose and where to find it. Ads can reach them before they search for a specific product or store.
Local businesses
Someone looking for a dentist, restaurant or local service usually has a clear need in mind. Relevant ads can put your business in front of them at that moment, beyond Google and Maps.
Experts and specialists
Potential clients often look for information before choosing an expert. A well-targeted campaign can introduce your brand before they start comparing specific names and businesses.
New brands and start-ups
If people do not know your brand yet, they cannot search for it by name. ChatGPT Ads can help you reach people searching for your category, product or solution instead.
Talk to us about ChatGPT Ads
Tell us a little about your business and what you’re planning. We’ll get back to you to discuss the next steps.
3 steps to launch your ChatGPT campaign
01. Get in touch
Tell us about your business and what you want to achieve.
02. Action plan
We analyse your situation and prepare a campaign plan.
03. Launch
Once the plan is approved, we launch the campaign and start building your visibility.
Why work with Rodin?
We combine years of marketing experience with a strong understanding of how AI is changing search and advertising.
RODIN has years of experience in marketing, from SEO and advertising to content and lead generation. We also follow how AI is changing the way people search for information and make decisions. This combination helps us understand where ChatGPT Ads fit into a wider marketing strategy.
ChatGPT Ads should be considered alongside the rest of your marketing. SEO, Google Ads, content and other channels should support the same business goals rather than operate separately. This is how we approach the new channel too.
The number of ad views is only one part of the picture. What matters is what happens afterwards: website visits, enquiries, sales or other actions that are important to your business. Campaign data helps show what is working and what needs to change.
AI is developing quickly, and people are already changing the way they search for information and businesses. We follow these changes and test new solutions when they make sense for our clients. ChatGPT Ads is one of the new advertising channels we are working with from the start.
RODIN has years of experience in marketing, from SEO and advertising to content and lead generation. We also follow how AI is changing the way people search for information and make decisions. This combination helps us understand where ChatGPT Ads fit into a wider marketing strategy.
ChatGPT Ads should be considered alongside the rest of your marketing. SEO, Google Ads, content and other channels should support the same business goals rather than operate separately. This is how we approach the new channel too.
The number of ad views is only one part of the picture. What matters is what happens afterwards: website visits, enquiries, sales or other actions that are important to your business. Campaign data helps show what is working and what needs to change.
AI is developing quickly, and people are already changing the way they search for information and businesses. We follow these changes and test new solutions when they make sense for our clients. ChatGPT Ads is one of the new advertising channels we are working with from the start.
Book a consultation
Book a meeting with our Marketing Director to discuss how ChatGPT Ads could work for your business.
Frequently Asked Questions about ChatGPT Ads
Ads in ChatGPT appear below ChatGPT’s responses and are clearly labelled as Sponsored. They are displayed separately from the organic answer, so users can distinguish advertising from the model’s responses.
An ad can include the advertiser’s name, headline, description, image and landing page. The available ad formats may change as the platform develops.
ChatGPT advertising works within a conversational environment. The system considers the current conversation, including its context and the user’s intent, when determining which ads may be relevant.
This means an ad can appear alongside conversations where the user’s needs match what a business offers. Advertisers cannot influence ChatGPT’s answers, and conversations remain private from advertisers.
Context hints are additional information added to an ad group to explain when a product or service may be relevant. They can describe customer needs, use cases, topics or keywords associated with an offer.
The hints should be written in natural language, rather than as a list of search terms. They help the system understand when an ad may be relevant, but they do not guarantee that an ad will appear in a particular conversation.
Not exactly. Google Ads and Google Search Ads are closely connected with search behaviour and keywords, while ChatGPT Ads work within a conversational platform, where the context of the user’s request also matters.
They can complement Google Ads, Meta Ads and other channels rather than replace them. For businesses, this creates another option for targeting people who are exploring products, comparing options or looking for a specific solution.
ChatGPT Ads campaigns are created and managed through OpenAI’s Ads Manager Beta. The process includes setting up a campaign, choosing an objective, creating ad groups, adding context hints, preparing ads and landing pages, and submitting the campaign for review.
The platform also supports self-serve campaign management, so eligible advertisers can create and launch campaigns themselves. An agency can also manage campaigns on a client’s behalf. After setup, businesses can run ChatGPT campaigns, monitor results and make changes based on campaign data.
Conversion tracking can be set up using the OpenAI Pixel, Conversions API, or both. This makes it possible to measure actions such as purchases, lead submissions or registrations after an ad interaction.
Campaign reporting includes impressions, clicks, spend, CTR, average cost per click, average CPM and conversions when conversion measurement is configured. UTM parameters can also be added to the landing page to connect ChatGPT Ads traffic with existing analytics tools.
No. Running ads is only one part of the process. Relevant messaging, the right context, a suitable landing page and clear conversion goals all affect how ads perform and overall campaign performance.
Early campaigns are particularly useful for collecting campaign data and seeing which messages and approaches work. These results can then be used to optimize performance, test different approaches and develop better best practices for future campaigns.
Yes. E-commerce businesses can use ChatGPT Ads when customers are researching products, comparing options or deciding what to buy. This can be particularly useful when potential customers are still comparing products and deciding what to buy.
ChatGPT Ads can work alongside Google Ads, Meta Ads and other digital marketing activities, giving e-commerce brands another channel to test in existing markets or when entering new markets. OpenAI also supports product-focused ad formats, although available features continue to evolve.