Facebook Ads Campaigns
Our clients
What can Facebook Ads do for your business?
Reach the right audience
Facebook Ads let you target people based on factors such as location, demographics, interests and behaviour. This helps put your ads in front of people who may be interested in your products or services.
More potential customers
Well-planned campaigns can generate leads, enquiries and sales. The campaign objective and targeting can be adjusted to your business and the stage your audience is at.
Stronger brand awareness
Facebook Ads can help introduce your brand to new audiences and keep it visible to people who may need your products or services. Consistent creative and well-planned campaigns help build brand awareness over time.
More ways to advertise
Use images, video, carousel ads, Stories, Collections and dynamic ads. The right format depends on your campaign goal, offer and the creative assets available.
Measure what matters
Track campaign results such as conversions, cost per lead, CTR, CPC and ROAS. This gives you a clearer view of whether your ads are helping you achieve your business goals.
Keep improving your campaigns
Campaign results can be used to adjust audiences, budgets, creatives and ad sets over time. Ongoing optimisation helps build on what works and reduce spend on ads that are not delivering the expected results.
What can Facebook Ads do for your business?
Reach the right audience
Facebook Ads let you target people based on factors such as location, demographics, interests and behaviour. This helps put your ads in front of people who may be interested in your products or services.
More potential customers
Well-planned campaigns can generate leads, enquiries and sales. The campaign objective and targeting can be adjusted to your business and the stage your audience is at.
Stronger brand awareness
Facebook Ads can help introduce your brand to new audiences and keep it visible to people who may need your products or services. Consistent creative and well-planned campaigns help build brand awareness over time.
More ways to advertise
Use images, video, carousel ads, Stories, Collections and dynamic ads. The right format depends on your campaign goal, offer and the creative assets available.
Measure what matters
Track campaign results such as conversions, cost per lead, CTR, CPC and ROAS. This gives you a clearer view of whether your ads are helping you achieve your business goals.
Keep improving your campaigns
Campaign results can be used to adjust audiences, budgets, creatives and ad sets over time. Ongoing optimisation helps build on what works and reduce spend on ads that are not delivering the expected results.
Let’s talk ads!
Tell us what you want to sell, grow or achieve. We’ll take it from there.
Ads alone aren’t enough
Facebook gives you access to millions of users, but reach alone doesn’t guarantee results. Effective campaigns combine the right strategy, audience, creative and measurement.
The right goal
matters
A well-chosen campaign objective helps Facebook show your ads to people who are more likely to take the action you want.
Your creative needs to stop the scroll
Your ads need to stand out, communicate the value of your offer quickly and give people a reason to take the next step.
Let the data guide your decisions
Regular campaign analysis shows which audiences, ad formats and messages make the most of your budget.
How we run Facebook Ads campaigns
We manage the entire campaign process, from understanding your business goals to analysing results and optimising your ads. Every Meta campaign is planned around your offer, target audience, budget and existing marketing activities.
We start by understanding your business, sales process and potential customers’ needs. We define whether the priority is building brand awareness, increasing website traffic, generating leads, promoting an app or driving sales.
Meta Ads Manager currently offers objectives related to awareness, traffic, engagement, leads, app promotion and sales. The campaign objective affects how ads are optimised and delivered to users.
We check your ad account settings and available analytics tools. We verify that the system correctly records actions taken by users after they visit your website or landing page.
Accurate tracking helps identify which ads generate leads, sales or other desired actions. Without reliable data, it is difficult to optimise campaigns effectively and manage your budget wisely.
We build audiences based on location, demographics, interests and other available signals. We can also target people who have previously visited your website, watched a video or interacted with your brand profile.
Retargeting campaigns remind people who already know your business about your offer but have not yet taken the desired action. Lookalike audiences can also help reach new people with characteristics similar to your existing customers.
We develop the messaging and choose ad formats that fit the specific campaign. Depending on the goal, we can use image ads, video, carousel ads, Stories, Collections or dynamic ads.
The creative needs to communicate your offer, its benefits and the next step clearly. The strongest ads do more than grab attention: they show people why your offer is relevant to them.
Once the campaign is live, we monitor spend, reach, clicks, conversions and the quality of leads generated. We analyse how individual ad sets perform in the auction and identify which ones are worth developing further.
We test different creatives, messages, audiences and placements. Making changes based on campaign data helps us respond to results and make better use of the available budget.
We start by understanding your business, sales process and potential customers’ needs. We define whether the priority is building brand awareness, increasing website traffic, generating leads, promoting an app or driving sales.
Meta Ads Manager currently offers objectives related to awareness, traffic, engagement, leads, app promotion and sales. The campaign objective affects how ads are optimised and delivered to users.
We check your ad account settings and available analytics tools. We verify that the system correctly records actions taken by users after they visit your website or landing page.
Accurate tracking helps identify which ads generate leads, sales or other desired actions. Without reliable data, it is difficult to optimise campaigns effectively and manage your budget wisely.
We build audiences based on location, demographics, interests and other available signals. We can also target people who have previously visited your website, watched a video or interacted with your brand profile.
Retargeting campaigns remind people who already know your business about your offer but have not yet taken the desired action. Lookalike audiences can also help reach new people with characteristics similar to your existing customers.
We develop the messaging and choose ad formats that fit the specific campaign. Depending on the goal, we can use image ads, video, carousel ads, Stories, Collections or dynamic ads.
The creative needs to communicate your offer, its benefits and the next step clearly. The strongest ads do more than grab attention: they show people why your offer is relevant to them.
Once the campaign is live, we monitor spend, reach, clicks, conversions and the quality of leads generated. We analyse how individual ad sets perform in the auction and identify which ones are worth developing further.
We test different creatives, messages, audiences and placements. Making changes based on campaign data helps us respond to results and make better use of the available budget.
Who are Facebook Ads campaigns for?
Facebook Ads campaigns can support both local service businesses and brands selling products across Poland.
Service businesses
Facebook Ads can present your offer to people who fit your potential customer profile, even if they are not actively looking for your services yet. Campaigns can direct people to your website, landing page or contact form, making it easier to start a conversation.
E-commerce stores
For online stores, we can build campaigns focused on promoting products, driving sales and reaching customers who have not purchased yet. Dynamic ads can also remind people about products they viewed or interacted with earlier.
B2B companies
Meta Ads can complement other B2B marketing activities and support both lead generation and brand awareness. Campaigns can reach decision-makers, promote reports, webinars or other content and support lead generation.
Local businesses
Precise ad targeting allows campaigns to focus on a specific area, region or local service. This means your budget does not have to reach people who are outside the area where your business operates.
New brands and products
Facebook Ads can help new brands reach their first audiences, build awareness and test their offer in the market. Analysing campaign results provides useful insights that can support further growth and marketing decisions.
Launch your Facebook Ads campaign
Reach new audiences, generate leads and drive sales across Facebook, Instagram and other available placements. Let’s talk about your campaign.
Your Facebook Ads campaign in 3 steps
01. Get to know your business
We set up your account, audiences, ad sets and budget around your campaign objective.
02. Prepare and launch your campaign
We set up your account, audiences, ad sets and budget around your campaign objective.
03. Analyse and optimise
We monitor campaign performance, test different approaches and make changes to support your business goals.
Why trust us with your Facebook Ads campaigns?
We don’t start by simply launching ads. First, we get to know your business, sales process, target audience and campaign goals.
Based on this, we plan the campaign structure, targeting and messaging. Advertising is part of a wider marketing plan, not a collection of disconnected creatives.
Running campaigns takes more than knowing your way around Ads Manager. Copy, creative, landing pages, analytics and tracking all play a role.
At RODIN, specialists from different areas work on client campaigns, including campaign managers, copywriters, designers and developers. This gives us a broader view of your advertising than account setup alone.
We regularly analyse campaign results and look at which activities deliver the strongest results. We compare audiences, ad sets, creatives, placements and conversion costs.
The insights from this analysis guide further optimisation. We don’t make changes based only on assumptions, but on data and how users actually behave.
Meta Ads campaigns can be scaled, rebuilt and adapted as your business needs change. We can increase the budget behind successful campaigns, launch new audiences or test different ad formats.
Automation and algorithms can support ad delivery and optimisation, but they still need accurate data, a clear strategy and ongoing control. That’s why we combine automation with hands-on analysis from experienced specialists.
We don’t start by simply launching ads. First, we get to know your business, sales process, target audience and campaign goals.
Based on this, we plan the campaign structure, targeting and messaging. Advertising is part of a wider marketing plan, not a collection of disconnected creatives.
Running campaigns takes more than knowing your way around Ads Manager. Copy, creative, landing pages, analytics and tracking all play a role.
At RODIN, specialists from different areas work on client campaigns, including campaign managers, copywriters, designers and developers. This gives us a broader view of your advertising than account setup alone.
We regularly analyse campaign results and look at which activities deliver the strongest results. We compare audiences, ad sets, creatives, placements and conversion costs.
The insights from this analysis guide further optimisation. We don’t make changes based only on assumptions, but on data and how users actually behave.
Meta Ads campaigns can be scaled, rebuilt and adapted as your business needs change. We can increase the budget behind successful campaigns, launch new audiences or test different ad formats.
Automation and algorithms can support ad delivery and optimisation, but they still need accurate data, a clear strategy and ongoing control. That’s why we combine automation with hands-on analysis from experienced specialists.
Book a consultation
Fill in the form and book a meeting with our Marketing Director.
Frequently asked questions
Facebook Ads campaigns are paid advertising campaigns that help businesses reach people on Facebook and across other Meta placements. Depending on the campaign objective, they can be used to build awareness, drive traffic, generate leads, promote an app or increase sales.
A Facebook campaign can target specific audiences and use different formats and placements depending on the campaign setup.
Not exactly. Facebook Ads usually refers to advertising on Facebook, while Meta Ads is the broader term covering advertising across Meta platforms and placements, including Facebook, Instagram and other available surfaces. In everyday marketing, the terms are often used interchangeably, but Meta Ads is the broader name.
The available ad objective depends on what you want the campaign to achieve. Common objectives include awareness, traffic, engagement, lead generation, app promotion and sales. The objective is selected at the campaign level and affects how Meta optimises and delivers your ads.
The target audience can be defined using factors such as location, demographics, interests and online behaviour. Meta Ads Manager also allows advertisers to create Custom Audiences, for example from people who have visited your website, interacted with your Facebook page or engaged with your content.
Meta also offers automated audience solutions that can help find people likely to respond to your ads beyond a manually defined audience.
The right ad format depends on the campaign, audience and creative. Options include image ads, video ads, carousel ads, Stories ads and other formats available in Meta Ads Manager. A single campaign can use several formats to test which creative works best for a particular audience.
Yes. A Meta campaign can deliver ads across Facebook, Instagram and other available placements, depending on the campaign setup. This can include placements such as Facebook, Instagram Feed, Reels and Instagram Stories, as well as other Meta placements.
Yes. Lead generation is one of the common uses of Facebook advertising. Campaigns can direct potential customers to a landing page, website or lead form, depending on the sales process. The campaign objective, ad set and targeting should all support the type of lead you want to generate.
Yes. E-commerce brands can use Facebook advertising to promote products, drive traffic and generate sales. Product-focused campaigns can also be used to reconnect with people who have already viewed or interacted with products. Facebook Ads can work alongside other digital marketing tools, including Google Ads and email marketing.
There is no single price for running Facebook Ads. The total cost depends on factors such as the daily budget, target audience, market, campaign objective, competition and campaign duration. The advertising budget is separate from the cost of campaign management.
The right budget depends on your goals, target market, audience size and the amount of data needed to evaluate the campaign. Meta allows advertisers to set either a daily budget or a lifetime budget. We recommend choosing the budget based on the campaign objective and expected volume rather than using one fixed amount for every business.
You pay for the delivery of your ads according to the campaign setup, bidding and optimisation settings. Depending on the campaign, performance can be assessed using metrics such as impressions, clicks, video views, leads or conversions. The amount you spend is also affected by competition in Meta’s ad auction.
We track metrics such as impressions, clicks, CTR, CPC, conversions, cost per lead and ROAS. The right metrics depend on the campaign objective and the business goal behind it. Reliable tracking gives us enough data to see what is working and where the campaign needs improvement.
Some data appears soon after a campaign starts, but meaningful results usually require more time and enough data for a reliable comparison. The time needed depends on the budget, audience, objective and conversion volume. We monitor the campaign from the start rather than judging its performance after just a few days.
Yes. We can prepare the copy and creative assets needed for the campaign, including single image and video ads, depending on the chosen format. The creative is adapted to the placement, audience and campaign objective rather than treated as a separate part of the strategy.
Yes. A/B testing can help compare different creatives, audiences, messages or placements and see which version performs better. Testing works best when there is a clear variable to compare and enough data to draw a useful conclusion.
Yes. Facebook Ads and Google Ads can be part of the same digital marketing strategy. They work differently, so one channel can support the other. For example, Facebook Ads can help build awareness and create demand, while Google Ads can capture people who are already searching for a specific product or service.