Marketing strategy, Google Ads, Website, SEO
A 4-fold increase in website hits while reducing the cost per click by 700% - it's possible!
Since the beginning of our cooperation with webszkolenie.pl, we have been running paid search campaigns (Google Ads) for them, helping them optimize their website, and creating SEO content to properly position the site in Google search.
Already after the first month, we could see significant results from the activities carried out. With longer actions in Google Ads campaigns, the average cost per click even dropped by more than 500%. In turn, the number of clicks increased more than fourfold.
+ 400 %
user clicks on ads
-1360 PLN
cost of all campaigns
+ 250 %
keywords in top 10
About the client
Webszkolenie is a company that offers online training in the field of occupational health and safety (BHP) as well as HACCP. Currently, they have over 15 courses available, which can be completed remotely from private or corporate computers. The company’s services are highly intuitive, allowing anyone from anywhere to obtain a certificate at any time. The training courses and certificates are available in multiple languages.
Baseline situation
- Lack of a coherent marketing strategy
- High cost of Google Ads campaigns
- Low number of customers entering the website organically
- Errors and shortcomings on the website
- Lack of systematic SEO efforts
Our actions
Marketing Strategy
- Detailed planning of marketing actions
- Optimization of marketing campaign costs
- Creation of a strategy to promote online occupational health and safety (BHP) and HACCP courses
- Ongoing analysis and optimization of Google Ads campaigns and website
Google Ads Campaigns
- Running 3 Google Ads campaigns for Polish-speaking and Russian-speaking customers
- Setting up optimized campaigns for 16 countries
- Significant increase in website traffic from campaigns while reducing costs
- Weekly campaign optimization for best results with lowest CPC
Website
- Assistance in optimizing the website for user experience
- Improving the User Experience of the website
- Changing content and appearance of the website
- Technical optimization: speed, responsiveness of the website
SEO Optimization
- Creating a comprehensive SEO strategy from scratch
- Conducting audits of all domain pages and aligning future content with results
- Creating optimized on-page content and articles tailored to keywords
- Ranking over 160 keywords in the top 50 Google results
Results
Increasing Clicks in Ads by Over 400%
Through a complete optimization of our Google Ads campaigns, we were able to achieve a significant increase in ad clicks while simultaneously reducing the cost per click and overall ad spend. This enabled us to attract new customers who were interested in the services offered by Webszkolenie.
Reducing Campaign Costs by 500% and Click Costs by Over 700%
Thanks to advanced optimization of Google Ads, we were able to achieve significantly lower campaign costs and click costs. We accomplished this by setting up campaigns targeting well-chosen, low-competition keywords with low click costs, as well as eliminating unwanted target groups and searches.
Appearing on Over 250% More Keywords
After optimizing the website and creating new article content, Webszkolenie is now appearing in searches for over 160 strategic keywords that are relevant to the company’s interests.
Would you like us to run your campaigns?
Check out our offer and schedule a no-obligation consultation!