How did we increase the number of visits to the website from 300 to over 1,400 in 28 days?
In just one month, we intensified the global presence of the company, increasing traffic to the website from 300 to over 1,400 visits per month. We successfully implemented an email marketing campaign, conducted a technical migration of the site for its optimization and security, and are currently initiating Google Ads campaigns. The result? A multiple increase in interest in the company’s services.
About the project
Imperial Citizenship is a company offering services related to obtaining citizenship through investment, enabling clients global access to new life and business opportunities. They specialize in advising on citizenship and residency programs, providing comprehensive support throughout the application process, from selecting the best program to finalizing the citizenship acquisition process. Aiming to expand their services on the global market, Imperial Citizenship decided to increase its online visibility and reach a broader audience of potential clients. To achieve this, a key step was to partner with an experienced marketing partner capable of effectively introducing the Imperial Citizenship offer to the global stage. The choice fell on a team specializing in SEO and Google Ads campaigns, capable of conducting effective cold email campaigns and making necessary visual improvements to the website. These improvements aimed not only at enhancing its functionality but also at securing it against online threats. Thanks to these efforts, Imperial Citizenship quickly gained recognition, attracting new clients interested in the company’s unique services.
Challenges
- Low visibility in global search engines
- The challenge of standing out in the saturated citizenship services market
- The need for technical optimization and security of the website
- Lack of previous activities in the field of Google Ads
Our Services
- We developed a global SEO strategy, increasing the visibility of Imperial Citizenship in search engines worldwide.
- We carried out a cold emailing campaign, effectively reaching potential clients.
- We conducted a migration and technical optimization of the site, ensuring its security and improving performance.
- We launched campaigns on Google Ads, initiating promotional activities to increase the visibility of Imperial Citizenship services.
Results
1. Development of a positioning strategy
For Imperial Citizenship, global positioning required an in-depth analysis of target markets, understanding the specifics of the citizenship through investment industry, and identifying key keywords with high potential. Based on this, we built a comprehensive SEO strategy that defined priority actions, content and website structure optimization, and a schedule of activities. This strategy provided the company with a clear direction of action, an estimated budget, and expected results in terms of increasing visibility and attracting new clients.
2. Website positioning in Google (SEO)
In collaboration with Imperial Citizenship, we focused on SEO optimization, selecting strategic keywords and improving the website’s structure. Our efforts significantly increased visibility in Google, noticeably boosting website traffic and the number of inquiries. The increases are visible in the chart below, compared with the months before the collaboration began.
Thanks to careful optimization of the website and the favorable domain history of Imperial Citizenship, the first successes of our SEO efforts were revealed after just a few weeks. Key phrases important to the company quickly reached positions in the TOP 10, and later even in the TOP 5 of Google searches. The effect of these activities was a multiple increase in traffic on the Imperial Citizenship website, which simultaneously resulted in an influx of the first inquiries from interested clients.
After the first 3 months of collaboration, traffic on the client’s website increased more than fourfold, resulting in daily inquiries and an increased number of orders.
4. Email campaigns
Before launching our email campaign targeted at the Nigerian market, we carefully analyzed the goals and recipients. After developing personalized messages that precisely reached the selected target group, we quickly noticed a significant increase in interest in the offered services. The effects of our actions were visible almost immediately, bringing an impressive number of responses from potential clients in the first week of the campaign. This success confirmed the effectiveness of a carefully planned communication strategy.
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