Complete marketing service, Google Ads, Websites, Social media
Marketing from A to Z tailored to the client's needs
We developed a marketing strategy from scratch, built a brand new website in consultation with the client, improved the quality of the company's social media profiles.
+ 214 %
social media followers
+ 70 %
views on company profiles
+ 322 %
more
comments
comments
+ 118 %
reactions to content
About the client
Solveq is a rapidly growing software house from Gdynia, operating in the IT sector. The company specializes in custom software development for businesses. They have successfully completed projects for huge companies, such as the Telenor telecommunications company and Kross, a well-known name in the industry.
Baseline situation
- Lack of a developed marketing strategy
- Low-quality website
- Inconsistent maintenance of social media profiles
- Inconsistent marketing activities
Our Actions
Marketing Strategy
- Planning and controlling marketing activities to ensure their effectiveness and achieve set goals
- Minimizing marketing campaign costs while maintaining high-quality actions
- Creating marketing messages that effectively reach the target audience
- Continuous analysis of campaign results, social media, and the Solveq website for optimization
Website
- Fixing technical bugs to ensure easy and intuitive use for users
- Changing the content and design of the website
- Adding a video widget to the website
- Technical optimization of the website, including improving its speed and responsiveness on various devices
Social media
- Increasing the number of posts
- Ongoing competitive analysis and creation of monthly content plans to ensure a steady and effective flow of content on social media
- Rebranding Solveq
- Ongoing communication with customers and observers
Running LinkedIn
- Creating a customized corporate image on LinkedIn
- Increasing the number of visits to Solveq's profile
- Increase audience engagement through increased reactions, comments and shares
- Creating and publishing posts and stories, that effectively reach potential customers
Google Ads campaigns
- Auditing, optimizing campaigns, and tracking conversions
- Creating new campaign types for better results and increased reach of potential clients
- Significantly increasing return on investment
- Running ad campaigns targeting people who visited competitor websites
SEO and Blog Management
- Creating SEO-optimized blog content
- Expanding link-building for the website
- Technical SEO optimization
Running and publishing podcasts
- Technical podcast support
- Content creation and recording from start to finish
- Publishing and podcast settings
Photographic and Video Content Creation
- Photo sessions (daily, special occasions)
- YouTube channel management
- Professional photo editing and video montage
- Promotional videos for the company and clients
Marketing Materials
- Creating content and marketing materials
- Preparing informative and marketing brochures
- Designing leaflets and posters
Results
Over 214% More Followers on Social Media
Thanks to our marketing efforts and running targeted campaigns on social media, we managed to acquire over 214% more followers compared to the period before implementing these actions. This means that we significantly expanded the pool of potential customers who follow our social media activities. As part of these optimizations, we developed a content marketing strategy and consistently published valuable and engaging content, which attracted the attention of new followers.
Profile views on the company's social media profiles are 70% higher than before the implemented changes.
After making changes to the company’s social media profiles, we noticed a 70% increase in profile views. This means that our actions generated more interest among users and are helping to increase Solveq’s visibility. One of the key factors that contributed to the increase in views was the publication of valuable content that addresses the needs and interests of our followers.
322% more comments and a 118% increase in reactions to published content
Thanks to our content marketing strategy and regular publication of engaging content, we were able to increase the number of comments by 322% and reactions by 118% compared to the period before implementing these actions. As part of our efforts, we also analyze user reactions to published content and adjust our strategy based on the results obtained, contributing to the continuous improvement of the effectiveness of our marketing activities.
What does the client think about this?
“I highly recommend working with RodIN - they helped us implement a marketing strategy. As a result, we were able to expand into new sales channels and establish a presence in many areas of the Internet where we weren't active before."
Marcin Kulawik
CEO SolveQ