4x increase in visits while reducing cost per click by 700% - it's possible!
Since the beginning of our cooperation with webszkolenie.pl we have been running paid campaigns in the search engine (Google Ads), helping to optimize the website, and creating SEO content to properly position the website in the Google search engine.
After just the first month, significant effects of the cooperation could be seen. With longer activities in Google Ads campaigns, the average cost per click dropped by over 500%. On the other hand, the number of clicks increased over four times.
About the project
Webszkolenie is a company offering online training in the field of occupational health and safety and HACCP. It currently offers over 15 training courses that can be performed remotely from private or company computers. The company’s services are very intuitive and anyone from anywhere at any time can obtain a certificate. The training courses and certificate are available in several languages.
Challenges
- Lack of a coherent marketing strategy
- High Google Ads campaign costs
- A small number of customers entering the website organically
- Errors and shortcomings on the website
- Lack of systematic SEO activities
Our services
- Planning specific marketing activities
- Running 3 Google Ads campaigns for Polish-speaking and Russian-speaking customers
- Improving the User Experience of the website
- Carry out an audit of all pages on a domain and tailor future content accordingly
- Create optimized content for your site and articles that are best suited to your keywords
Effects
1. Increased ad clicks by over 400%
By completely optimizing the campaign in Google Ads, we were able to get more clicks on the ads while reducing the cost per click and thus the total cost of advertising. This allowed us to gain new customers who were interested in the services of Webszkolenie.
2. Reduce campaign costs by 500% and cost per click by over 700%
Thanks to advanced Google Ads optimization, we were able to achieve much lower campaign costs and ad clicks. We did this, among other things, by setting the campaign to appropriate, well-selected keywords with low competition and low cost per click and removing unwanted target groups and searches.
3. Appear on over 2500% more keywords
Po optymalizacji strony www oraz napisaniu treści nowych artykułów Webszkolenie pojawia się obecnie w wyszukiwaniach na ponad 900 słów kluczowych, które interesowały firmę pod względem strategicznym.
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