Complete marketing service, Google Ads, Websites, Social media

Marketing from A to Z tailored to the client's needs

We developed a marketing strategy from scratch, built a brand new website in consultation with the client, improved the quality of the company's social media profiles.

social media followers

+ 214 %

views on company profiles

+ 70 %

more
comments

+ 322 %

reactions to content

+ 118 %

About the client

Solveq is a rapidly growing software house from Gdynia, operating in the IT sector. The company specializes in custom software development for businesses. They have successfully completed projects for huge companies, such as the Telenor telecommunications company and Kross, a well-known name in the industry.

Baseline situation

Our Actions

Marketing Strategy

Planning and controlling marketing activities to ensure their effectiveness and achieve set goals
Minimizing marketing campaign costs while maintaining high-quality actions
Creating marketing messages that effectively reach the target audience
Continuous analysis of campaign results, social media, and the Solveq website for optimization

Website

Fixing technical bugs to ensure easy and intuitive use for users
Changing the content and design of the website
Adding a video widget to the website
Technical optimization of the website, including improving its speed and responsiveness on various devices

Social media

Running LinkedIn

Creating a customized corporate image on LinkedIn
Increasing the number of visits to Solveq's profile
Increase audience engagement through increased reactions, comments and shares
Creating and publishing posts and stories, that effectively reach potential customers

Google Ads campaigns

Auditing, optimizing campaigns, and tracking conversions
Creating new campaign types for better results and increased reach of potential clients
Significantly increasing return on investment
Running ad campaigns targeting people who visited competitor websites

SEO and Blog Management

Running and publishing podcasts

Photographic and Video Content Creation

Marketing Materials

Results

Over 214% More Followers on Social Media

Thanks to our marketing efforts and running targeted campaigns on social media, we managed to acquire over 214% more followers compared to the period before implementing these actions. This means that we significantly expanded the pool of potential customers who follow our social media activities. As part of these optimizations, we developed a content marketing strategy and consistently published valuable and engaging content, which attracted the attention of new followers.

Profile views on the company's social media profiles are 70% higher than before the implemented changes.

After making changes to the company’s social media profiles, we noticed a 70% increase in profile views. This means that our actions generated more interest among users and are helping to increase Solveq’s visibility. One of the key factors that contributed to the increase in views was the publication of valuable content that addresses the needs and interests of our followers.

322% more comments and a 118% increase in reactions to published content

Thanks to our content marketing strategy and regular publication of engaging content, we were able to increase the number of comments by 322% and reactions by 118% compared to the period before implementing these actions. As part of our efforts, we also analyze user reactions to published content and adjust our strategy based on the results obtained, contributing to the continuous improvement of the effectiveness of our marketing activities.

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What does the client think about this?

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“I highly recommend working with RodIN - they helped us implement a marketing strategy. As a result, we were able to expand into new sales channels and establish a presence in many areas of the Internet where we weren't active before."

Marcin Kulawik

CEO SolveQ