From a Gdynia software house to a recognizable IT brand! Solveq achieved a 214% increase in followers! How did we do it?
We created a comprehensive marketing strategy from scratch, revamped the website, implemented Google Ads campaigns, and systematically built our presence on social media and LinkedIn.
Result: +214% followers on social media, +70% profile views, and +322% comments, with a simultaneous 118% increase in reactions.
About the project
Solveq is a dynamically growing software house from Gdynia, specializing in creating custom software for businesses. The company boasts successful projects for giants like Telenor and Kross. The collaboration with Rodin aimed to develop a comprehensive marketing strategy from scratch, create a professional website, and build a strong presence on social media.
Challenges
- Lack of a developed marketing strategy.
- Poor quality website.
- Inconsistent management of social media profiles.
- Inconsistent marketing activities.
Our services
- Planning and controlling marketing activities while minimizing costs and maintaining high quality.
- Fixing technical errors on the website, redesigning, adding a video widget, and technical optimization.
- Increasing the number of social media posts, competitor analysis, rebranding, and ongoing communication with clients.
- Building a unique company image and increasing audience engagement on LinkedIn.
- Auditing, optimizing campaigns, tracking conversions, and creating new types of Google Ads campaigns.
- Creating SEO content, expanding link building, and technical optimization.
- Comprehensive podcast management, from production to publication.
- Professional photo shoots, YouTube management, editing, and promotional videos.
- Brochures, flyers, posters, and other promotional materials.
Results
1. Development of a comprehensive marketing strategy
The developed marketing strategy was a turning point for Solveq. We organized all the company’s promotional activities – from setting goals and defining specific steps to establishing a budget that allowed for measurable results. Thanks to a clear strategy, Solveq was able to communicate more effectively with the market, building brand recognition in areas where it was previously unnoticed.
2. Spectacular increase in social media engagement
+214% followers – we significantly increased the group of potential clients following Solveq’s activities on social media through a content marketing strategy and regularly published valuable content.
+70% profile views – increased company visibility on social media by publishing content tailored to the needs and interests of the audience.
+322% comments and +118% reactions – significantly increased user engagement through a content marketing strategy tailored to audience reaction analysis.
3. Professional presence on LinkedIn
We created a distinctive image for Solveq on LinkedIn, which attracted the attention of key players in the technology industry. Regularly published expert content and case studies increased profile visits and generated valuable business contacts. The significant increase in audience engagement and new collaboration opportunities with companies in the IT sector exceeded our client’s expectations.
4. Website optimization
We rebuilt the Solveq website from scratch, creating a modern platform that effectively supports sales. We fixed all technical errors, implemented a responsive design, and added video functionalities showcasing completed projects. The website became an effective tool for acquiring new clients and presenting the company’s portfolio.
5. Effective Google Ads campaigns
We conducted a comprehensive audit and optimization of advertising campaigns, implementing advanced conversion tracking. We created new types of campaigns targeting visitors to competitors’ websites and potential clients seeking IT solutions. The result of our complex efforts was a multiple-fold increase in return on investment and a significant rise in service inquiries.
6. SEO Optimization and Content Marketing – Visibility on Google
The Solveq blog was practically dead – just a few outdated posts and nothing more. We took matters into our experienced hands and started publishing genuinely useful articles on the technologies the company works with every day. We also improved all the technical aspects of SEO. Now it’s the client who will find Solveq on Google, not the other way around.
7. Podcast – Solveq as the Voice of an IT Industry Expert!
Solveq had a wealth of knowledge, but few people outside their clients knew about it. We decided to change that and launched a podcast where the team talks about what they’re working on – from technical challenges to exciting projects. We handled everything: recording, editing, and publishing on Spotify, Apple Podcasts, and other platforms. Now Solveq’s voice is heard across the industry.
8. We Built a Professional Brand Image Through Photo and Video Content
A software house without good visual content? That’s never going to work! That’s why we regularly visited Solveq with our cameras, documenting the team’s real work on projects. We also produced promotional videos showcasing the most exciting projects. The result? Solveq stopped looking like a “faceless company” and gained a professional brand image.
9. We Created Professional Sales Support Materials
Solveq needed materials that would show the company can compete with industry giants. We created a full package – from informational brochures to sales presentations and trade show booths. Everything was tied together with one recognizable style. Now the team has professional tools that help them close deals.
What does the client think about it?
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