How did we increase Penta conversions by 200%?
We conducted a detailed marketing audit, identifying key areas requiring optimization. We created a new marketing strategy that resulted in an increase in conversions by over 200% with an unchanged budget. We significantly reduced the cost of acquiring a lead, from PLN 145 to just PLN 5. Our comprehensive activities allowed the company to sign the largest contracts in its history.
About the project
Penta is a renowned company from Gdynia operating in the IT industry. For over 25 years, it has been offering clients well-known software such as Acronis and Symfonia, as well as proprietary solutions that effectively support their operations. Through comprehensive IT services, Penta helps companies effectively manage their digital assets. As part of our cooperation, we have transformed the way Penta communicates with its clients. A refreshed website, effective advertising campaigns, thoughtful design and social media activity are just some of the activities we have carried out to bring Penta even closer to its recipients.
Challenges
- Unsatisfactory sales results.
- Technical and visual problems with the website.
- Lack of communication strategy.
- Inappropriate SEO activities.
Our services
Marketing strategy
- Planning and controlling marketing activities.
- Optimizing marketing campaign costs.
- Creating a marketing message and ways to reach people.
- Current analysis of campaigns, social media and the Penta website.
Website
- Changing the structure of the website based on the analysis of the target group.
- Changing the content and appearance of the website.
- Creating landing pages for advertising campaigns.
- Technical optimization: speed, responsiveness of the website.
Google Ads campaigns
- Setting up and running 8 new campaigns in Google Ads.
- Creating new campaign types.
- Creating a Search campaign based on new personas.
- Creating a campaign for people who visited competitors' websites.
SEO optimization
- Creating an SEO strategy based on desired keywords.
- Audit and ongoing optimization of the home page and subpages.
- Creating optimized articles and building links.
- Positioning 100+ phrases and monthly reporting of results.
Social Media Management
- Creating an individual company image.
- Create and publish posts and stories.
- Ongoing competition analysis and monthly content plans.
- Ongoing communication with followers.
Effects
1. Website redesign
Before starting promotional activities, we focused on a key aspect – a comprehensive redesign of the website. The old version of the website underwent a metamorphosis that modernized its appearance and improved its functionality. The introduction of a new structure of the website, adapted to the needs and expectations of the target group, significantly facilitated access to the offered IT products. Additionally, technical optimization, including improving the loading speed and responsiveness of the website, and creating dedicated landing pages for advertising campaigns, contributed to the growth of interest in the company’s services even before the marketing activities began.
2. Positioning the website in Google (SEO)
After completing the redesign process, our next step focused on SEO optimization. We carefully prepared the site for SEO activities, analyzing and selecting keywords that best reflected the services offered by IT companies. Together with the client’s team, we developed a detailed SEO action plan, with the goal of maximizing the site’s visibility in search results. In the first months of our activities, we noted significant success, reaching top positions in the Google search engine. This was a promising start to our long-term SEO strategy and major changes for Penta.
3. Increase conversions by over 200%
We used innovative advertising strategies that revolutionized the company’s previous approach to online promotion. A key element of our activities was the creation of effective landing pages that effectively attracted the attention of potential customers and encouraged them to interact. Additionally, thanks to a thorough analysis of the needs and expectations of recipients, we managed to match advertising content in such a way that it would respond to their interests as much as possible. The effect of these activities was an increase in the number of conversions by over 200%, which translated into doubling the number of new customers for Penta.
4. Increase in ad click-throughs by 200%
We focused on optimizing advertising campaigns in Google Ads, which was a key element in increasing the effectiveness of promotion. By thoroughly analyzing and optimizing keywords and ad content, we managed to significantly improve their matching to the needs and interests of recipients. Conducting A/B tests and introducing personalization for various target groups turned out to be a bull’s eye! Better adjustment of messages directly translated into an increase in click-through rates on ads by over 200%.
5. Reduce lead acquisition costs by 97%
By precisely optimizing the campaign and focusing on more effective targeting, we managed to significantly reduce the average cost of lead acquisition. The initial cost of PLN 150 was reduced to just PLN 5, which is a 97% reduction. These impressive results increased the efficiency of Penta’s advertising budget and allowed for scaling marketing activities at significantly lower expenses.
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