Comprehensive recruitment marketing services, creating a website and reaching 100,000+ people.
Cooperation with Dellner involves the continuous creation and improvement of a recruitment marketing strategy based on the company’s current staffing needs. We have created a recruitment website from scratch, Career profile at Dellner on Facebook, we work on content placed by the HR department at Dellner and create Google Ads campaigns thanks to which potential employees find the website.
Currently, the website is visited by about 1,000 people per month, Facebook posts by 3,000 to even 11,000 people, and the number of conversions in Google Ads campaigns exceeds 40%.
About the project
Dellner is a leader in the production of train connection systems worldwide. They supply couplers, gangways, adapters, crash energy management systems and after-sales services for operators and manufacturers of rolling stock. In Poland, they are engaged in the production of individual parts, final assembly of couplers and service services. The company employs over 1,000 people in 21 branches in 15 countries around the world, and the headquarters in Poland is located in Miszewko, in the Pomeranian Voivodeship.
Challenges
- No Polish site for employee recruitment
- Want to reach a larger number of potential candidates
- Independence from recruitment websites
- No ads in Google Ads
Our services
- Analysis and audit of local employer competition
- Creating a website from scratch
- Maintaining a profile on Meta(Facebook)
- Reaching over 65,000 people in about 30 days of advertising in the search engine thanks to Google ADS
- SEO and blogging
- Creating photo and video content
Effects
1. Reach over 3,000 users with some Facebook posts
Reaching over 3,000 users with some Facebook posts After implementing an appropriate posting strategy and finding groups of people who would be interested in the company’s activities, Dellner gained several thousand people who were reached with posts published on Facebook (a maximum of over 11,500).
2. Page views increased by 823% in two months
After creating the website, work was carried out on its best possible optimization, as well as on introducing additional options to make it convenient and intuitive for the user.
Work was carried out both in terms of SEO and in terms of creating interesting content for potential employees.
Currently, there is a constant increase in the number of clicks and the number of views, which will continue to grow thanks to building the right content on the website
3. Create a Google Ads campaign with a conversion rate of 41%
