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Czytaj dalej→Helping a Polish company build a strong online presence
By creating a modern and functional website, we supported the Polish company in effectively reaching new customers. The project focused on emphasizing the unique values of the brand, intuitive operation and aesthetics, which play a key role in building a professional image in a demanding market.
About the project
Woodnut is a Polish company specializing in the production of tables made of solid wood, mainly oak. Their offer includes both dining tables and coffee tables, which are characterized by a combination of the natural beauty of wood with the industrial style of steel legs. Each piece of furniture is handmade to order, which allows it to be adapted to the individual needs of the customer.
The company places great emphasis on the quality of materials, carefully selecting solid oak wood. The production process includes hand-made by experienced craftsmen and advanced impregnation, which protects the wood from stains and allows safe contact with food.
Woodnut also offers the possibility of personalizing furniture through an online configurator, where the customer can adjust the dimensions, finish and other parameters of the table. The company is run by the duo Patrycja and Dymitr, who combine a passion for wood with modern design, creating furniture that combines functionality with aesthetics.
Thanks to the combination of natural wood with the raw elegance of steel, Woodnut tables fit perfectly into modern, loft interiors, giving them a unique character.
Challenges
- Lack of a professional website tailored to the needs of the Polish market
- Need to distinguish the brand in a competitive market through an aesthetic and functional online presence
- Need to create a platform that will make it easier for customers to familiarize themselves with the company's offer and values
Our services
- We created a modern and responsive website that highlights the unique features of the brand and its products/services
- We took care of an intuitive interface and user-friendly experience (User Experience), tailored to the expectations of the Polish market
- We developed a graphic design and content structure that reflect the character and mission customer, creating a professional online image
Effects
1. Creating a modern website
Creating a modern website was a key step in building the company’s presence in a new market. Thanks to market and competition analysis, it was possible to design a website that not only reflects the unique character of the brand, but also meets the needs of local users. The new website is characterized by an aesthetic design, intuitive navigation and full responsiveness, which guarantees comfortable use on various devices. Care was also taken to optimize the content and structure to strengthen the company’s visibility on the web and increase its attractiveness in the eyes of potential customers.
2. Developing a marketing strategy
To strengthen Woodnut’s position on the market, we created a comprehensive marketing strategy that includes activities in the area of content marketing, social media and advertising campaigns. We focused on building consistent brand communication, engaging content and precise targeting, which allowed us to effectively reach the target group and increase the company’s recognition.
3. SEO optimization and increased visibility in search engines
We carried out SEO optimization of the website, adapting its structure, content and technical aspects to the requirements of search engine algorithms. Thanks to this, we improved the positioning of the website for key phrases, which translated into an increase in organic traffic and better brand visibility in search results.
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