118,000 views and 30 rankings in Google’s TOP 10. From local accounting to an online leader. How did we outpace competitors with years of experience?
Siiami is the story of transforming a small accounting office into a recognizable online brand. Over two years of collaboration, we took the company from local invisibility to top-tier positions on Google. With a carefully planned SEO strategy, content marketing, and Google Ads, we built a strong position for Siiami in the highly competitive accounting industry.
Result: 118,000 monthly views and 30 TOP 10 positions on Google for key industry keywords.
About the project
Siiami is a Gdańsk-based accounting firm that has won clients’ hearts with comprehensive accounting services and specialized consulting for foreigners running businesses in Poland. When the company decided to establish a serious online presence in Poland, it needed a partner who not only understood marketing but also the specifics of the financial industry. The choice fell on our agency, Rodin — a team that combines experience in building brands from the ground up with multilingual support and deep knowledge of the Polish market. This collaboration was set to transform Siiami from a local player into a recognizable online brand.
Challenges
- No visibility in Polish Google (no presence in the TOP 10 for key industry phrases).
- Limited organic traffic.
- A foreign brand with no recognition on the Polish market.
- A popular industry with a large number of competitors.
- No native Polish-speaking specialists on the Siiami team.
- Insufficient content marketing.
- Need to reach specific target groups.
Our services
- Developing a market entry strategy for Poland with a website redesign.
- Comprehensive SEO optimization – keyword analysis, technical optimization, and link-building strategy.
- Regular creation and updating of valuable industry articles.
- Google Ads campaigns with local targeting for different audience groups.
- Building domain authority through valuable external links and content marketing.
Results
1. Developing a marketing strategy
Entering a new market required conducting market research, competitor analysis, defining the target audience, and creating an action plan. Based on these steps, we developed a marketing strategy that provided the client with a clear roadmap, the necessary budget, and the expected results.
2. Redesign of the Polish version of the website
Before starting cooperation with RODIN, Siiami’s website was built on a basic template, overloaded with text, featuring an outdated design, and offering little incentive for potential clients to leave their contact details.
Before launching promotional and advertising activities, we proposed refreshing the design and improving the website’s user experience. We added so-called lead magnets to encourage users to share their contact information. These changes immediately resulted in an increased number of inquiries, even without active advertising campaigns.
Before
After
The second pillar of our work for Siiami was the blog — we refreshed it so that it no longer looked like a solid wall of text but instead invited readers to engage with the content.
Before
After
3. SEO Optimization – Dominating the TOP 10
Together with the Siiami team, we defined an SEO strategy focused on the keywords their clients were actually searching for. The website was already technically well-prepared, and the domain had a solid history, so we saw the first ranking improvements just a few weeks into the work.
Number of keywords
Website traffic
After the first three months together, Siiami’s website began generating four times more visits — and most importantly, these were no longer random visitors, but people actively searching for specific accounting services.
But we didn’t stop there. Resting on our laurels was out of the question — not with Rodin!
Every month brought new actions, further optimizations, and fresh ideas. The result? The website’s visibility on Google reached 118,000 impressions per month. That means tens of thousands of potential clients see Siiami every month.
The chart below says it all — from a modest 10,000 impressions in December 2023 to over 118,000, despite the typical seasonal fluctuations in this industry.
4. Content Marketing
Content marketing was our strong suit in working with Siiami. We hit the peak in August — 1,493 clicks! A year earlier, there had been only 170. Even during the calmer autumn months, we maintained a stable result of over 1,100 clicks.
The chart below illustrates this entire growth journey.
Thanks to our team’s consistent work on website optimization and creating valuable content, Siiami achieved spectacular SEO results:
- 8 keywords in the TOP 3 – top positions for essential phrases.
- 30 keywords in the TOP 10 – high visibility for industry queries.
- 52 keywords in the TOP 50 – broad reach for a variety of phrases.
Below you’ll find examples of TOP 3 Google rankings: “zezwolenie na pobyt stały w Polsce”, “księgowość internetowa, czy biuro rachunkowe”, and “dofinansowanie na zatrudnienie obcokrajowca”. These phrases strongly drive traffic to the website and confirm the effectiveness of our SEO efforts.
The intensive content marketing work of the Rodin team ensured a steady flow of fresh, valuable content.
5. Advertising Campaigns (Google Ads)
Before launching ads, we first had to review what had previously been done with Google Ads at Siiami. We went through everything — from old campaigns to the way conversions were tracked. After making the necessary adjustments, we created a new advertising strategy that, within the very first week, started bringing in concrete inquiries from interested clients.
Below are examples of our Google Ads campaigns that proved effective in practice.
6. Linkbuilding
We also worked on getting other websites to link to Siiami — one of the most important signals for Google that a site is trustworthy. These efforts paid off. Google’s algorithm began treating Siiami’s domain as more authoritative, which undoubtedly contributed to achieving higher search rankings.
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