We have prepared a comprehensive marketing strategy: we have created a modern website, optimized SEO, conducted advertising campaigns on Google and Meta, and implemented an effective mailing campaign. The result? A solid foundation for building online visibility and effectively reaching new customers.
Król Parkietu is a company specializing in professional installation and renovation of wooden floors. They offer comprehensive services in the field of laying parquet, floorboards, as well as sanding, oiling, varnishing and all works related to the maintenance of wooden floors. Thanks to the use of modern technologies and high-quality materials, Król Parkietu guarantees the durability and aesthetics of each project.
The company operates on the market with extensive experience and is involved in each project individually, taking care to adapt services to the customer’s needs. A specialized team of employees ensures precision of workmanship and professional advice on the selection and care of wooden floors. Thanks to this, Król Parkietu has gained the trust of numerous customers who value the high quality of workmanship and durability of their services.
In order to effectively stand out in the competitive market, we have created a modern website that reflects professionalism and quality of services. Intuitive navigation, aesthetic design and clear presentation of the offer allow customers to easily find information of interest to them and contact the company. Additionally, we have designed a unique logo that emphasizes the character of the brand and strengthens its recognition. Thanks to the new website and visual identification, “Król Parkietu” has become more accessible to customers looking for professional floor sanding and renovation services.
In the period from May 1 to October 31, 2024, we increased the number of conversions by 650 compared to the period from October 30, 2023 to April 30, 2024. In the same period, we obtained more clicks on the ad and their emission on Google. In the analyzed period, we also reduced the cost per click (CPC) to 0.35 groszy. Ads here have been converting steadily for many months, on average bringing about 120 conversions in the off-season. In the season, we obtained an average of about 200-300 conversions for the client. It is worth adding that we obtain the aforementioned leads in Warsaw and the surrounding area.
After creating the appropriate websites, we optimized them and prepared them for further SEO activities. Together with the Król parkietu team, we developed and approved a positioning plan based on the most relevant keywords and topics. We started working on the positioning of the website, the effects of which are visible in the photo below.
We created two mailing campaigns for potential customers, which presented the offer of Król Parkietu for businesses in Warsaw and the surrounding area. After working out the details, we finalized the strategy of the entire campaign and its plan. Then we updated and formatted the data of potential customers who would be willing to use the company’s services. After launching the entire campaign, we were responsible for delivering the emails, replying, and analyzing and final conclusions.
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