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Over 23.9K views on Google – how did a new website and SEO help hypnotherapy gain clients in Kraków?
The combination of a professional website and SEO optimization delivered a visible impact: 833 clicks and 23.9 thousand search impressions, an average CTR of 3.5%, and month-over-month growth in visibility. As a result, the hypnotherapy brand in Kraków built a strong online presence, effectively reaching people seeking therapeutic support.
About the project
For a brand offering hypnotherapy and psychosomatic therapy services in Kraków, we created a modern, responsive website. Its goal was not only to present the offer in an attractive way but also to lay the groundwork for effective Google search optimization. The range of services includes, among others, therapy for emotional disorders, stress reduction, support in addiction treatment, and personal development activities.
Thanks to the new website, the brand was able to stand out in a competitive market, and SEO efforts launched from day one allowed it to gain search visibility even before the start of intensive advertising campaigns.
Challenges
- Building brand recognition for a therapy brand in the competitive Polish market
- An industry with a large number of specialists, which required standing out and reaching the right target audience
- Tailoring communication and marketing strategy to local preferences to effectively reach potential clients seeking therapeutic support
Our services
- Creating a modern, intuitive website tailored to the Polish market and the specifics of the therapy industry
- Comprehensive SEO efforts implemented from the very beginning of the website’s development, providing the foundation for building visibility in search results and reaching people seeking therapeutic support.
Results
1. Creating a modern website
We created a modern, fully responsive website from scratch for the Florek Paszkowski brand, which specializes in hypnotherapy in Kraków. The site features intuitive navigation, aesthetic design, and a clear content structure that helps potential clients easily find key information. During development, we ensured compliance with core SEO guidelines, providing a solid foundation for further growth in search visibility. The website effectively presents the brand’s offer, builds its image, and facilitates contact with clients.
2. Website optimization for Google (SEO)
Since the website launch and SEO implementation, its presence in search results has been steadily growing. Over the course of several months, it achieved 833 clicks and 23.9K impressions, with an average CTR of 3.5% and an average position of 22.1. Both clicks and impressions maintained consistent growth, confirming the effectiveness of the adopted strategy.
3. Presence for strategic keywords
Thanks to technical optimization and tailoring content to carefully selected keywords, the website achieved high rankings in search results for phrases related to hypnotherapy in Kraków. Stable presence at the top of Google translated into a steady flow of valuable traffic and an increased number of inquiries from people genuinely interested in the offer. Search visibility has become an important factor in strengthening the brand’s position in the local therapeutic services market.
