Double the clicks and a 6x boost in views! Explain Visually has taken over the English-speaking animation market on Google! Find out what drove this growth.
Explain Visually is a company that struggled with low visibility in Google search results and insufficient organic traffic on its English-language website. When they started working with our agency, they had a clear goal: to increase the total number of clicks and impressions in the SERPs (Search Engine Results Pages). That goal was achieved—and even exceeded our own expectations!
Result: Double the clicks (from around 1,700 to about 3,600 per month), over 6 million impressions since the beginning of the collaboration, and 1,545 keywords in Google’s TOP 5!
About the project
Explain Visually is an animation company specializing in creating clear and engaging visual materials—from animations and infographics to data visualizations. The Polish version of Explain Visually had been around since 2021, but the English-language site had limited visibility on Google. The company needed an SEO strategy to reach international clients.
The real challenge was to significantly increase visibility in such a highly competitive animation industry across English-speaking markets. Explain Visually already had the services and experience in place, but they lacked an effective content marketing strategy and a professional visual design for their blog. Rodin Agency took full care of the English-language website—from SEO optimization to creating custom graphics for every article.
Challenges
- Increasing Explain Visually’s visibility in Google search results.
- Building brand recognition for Explain Visually in the highly competitive visual communication and animation market.
- Content tailored to Polish audiences but not suitable for the international market.
- Poor blog structure and low user motivation to read articles.
- Competition from global animation agencies with strong SEO positions.
Our services
- SEO audit of the English-language website and technical optimization recommendations.
- A complete content marketing strategy: keyword research, publishing schedule, and article editing.
- Creating new content aligned with user queries and adapting existing content for SEO.
- Designing custom graphics and infographics for every blog post.
- Strategic backlink acquisition to strengthen the site’s authority in the eyes of search engines.
- Optimizing page load time and improving data structure and headings.
Results
1. Increasing organic traffic (SEO optimization)
We focused on a comprehensive SEO optimization of Explain Visually’s website to attract clients looking for professional solutions in visual communication.
Within 12 months, we achieved a spectacular increase—from around 60 clicks per day to over 120 clicks per day, and from about 6,000 impressions per day to 30–33,000 impressions per day. This means more than double the clicks and over five times the impressions. These results quickly turned into a real magnet for organic traffic!
2. Expanding the range of keywords in the TOP 10
We dominated the most important industry keywords! Currently, 8,756 keywords are ranking on Google, including 1,545 in the TOP 5 and 342 in positions 6–10.
8,756 keywords on Google is an impressive result, but what really matters is that we secured the #1 positions for the keywords that truly count. “Animation software” with 14.8K searches and “animation apps” with 4.4K—these are terms for which competitors spend a fortune on ads, while we rank for free in the TOP 1.
3. Creating new content (articles and subpages)
One of the key actions that contributed to Explain Visually’s success was creating new, high-value content for the website. As part of the collaboration with Rodin Agency, blog articles were developed that addressed users’ key questions and covered the most important industry topics.
And the professional graphics? That was the cherry on top, making the blog anything but boring.
In addition, new subpages were created dedicated to specific services and target groups, allowing for more precise reach to potential clients.
4. A clear increase in reader engagement
The blog has become a real hit! The article *“How to write a script for an animation”* attracts over 264,000 views, and *“What is 2D animation”* nearly 400,000! And most importantly—these aren’t just numbers. They represent hundreds of potential clients discovering Explain Visually every day through our content.
5. Improved brand visibility and domain authority
Today we’re talking about the kind of brand recognition for Explain Visually that truly matters. Explain Visually is no longer “just another” animation studio online. Thanks to valuable content and strategic links, the company has earned the position of an industry expert.
6. A tangible increase in inquiries
14 concrete inquiries per month may not sound like a huge number, but we assure you—in the animation industry, this means a steady stream of potential clients, each often worth thousands of złoty. And the best part? They come directly through Google, with no need to pay for ads.
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