From 2 native speakers to a market leader! Belle Parole grows by over 300,000%! See how we made it happen.
Two years ago, Belle Parole was housed in a single room, run by a couple of Italian-language enthusiasts. Today, the brand teaches in three locations, and their biggest challenge is no longer acquiring students, but recruiting more native speakers to meet demand. How did this happen?
We combined tailor-made SEO, social media efforts, and AI positioning so that Google and AI algorithms would naturally surface Belle Parole to users looking for high-quality Italian learning.
Result: over 300,000% growth in page views and a waiting list for new groups.
About the project
Belle Parole is a rapidly growing Italian language school with branches in Gdańsk, Gdynia, and Warsaw. By 2025, it had grown from an intimate initiative run by two philologists to over 600 students per month and more than 50 native speakers. The collaboration with Rodin aimed to increase brand awareness, ensure a steady flow of enrollments through SEO and advertising, and prepare the infrastructure for further scaling.
Challenges
- The website did not appear in the TOP 50 for key phrases.
- The community was concentrated locally around a single district of Gdańsk.
- Dominance of large school chains and online platforms.
- A small number of Instagram followers and minimal engagement.
Our services
- Competitor analysis, definition of the target group, and creation of a marketing plan tailored to local specifics.
- Website update and optimization, including adding a calendar feature for course registration.
- Comprehensive SEO optimization, which led to a significant increase in the website's visibility on Google.
- Development and implementation of advertising campaigns on Meta platforms (Facebook and Instagram) to boost brand awareness and attract new students.
- Recording and editing content for social media to provide engaging and appealing materials for the audience.
Results
1. Development of a marketing strategy
The marketing strategy developed for Belle Parole provided an action plan, the required budget, and the expected results, enabling a successful market entry and increased brand awareness.
2. Website positioning in Google (SEO)
Our SEO strategy brought a sharp improvement in rankings for key queries. This is especially evident in the case of the phrase “how to quickly learn Italian,” which, after dropping to position 6 in April, returned to the top in May and has remained at position 1 ever since.
At the same time, transactional and local phrases such as “Italian school Gdańsk” and “Italian language course Gdynia” have consistently held first place. This demonstrates stability and resistance to seasonal fluctuations. In June, the phrase “Italian course for couples in Gdańsk” also joined the TOP 1, confirming both the expansion of the offer and the effective positioning of new services.
Thanks to regular publications and visibility optimization, Belle Parole’s number of views increased from 50,000 in June 2024 to an impressive 260,000 in May 2025. It’s worth noting the spectacular jump between January and February 2025 – from around 160,000 to 205,000 views. This is tangible proof of the effectiveness of the content hub and topic clusters.
3. AI positioning
Belle Parole regularly appears as the first source recommended by AI, meaning that assistants answering questions about Italian direct students straight to them. We achieved this by combining careful relationship-building with external services and links from industry authorities with full technical optimization of the website for AI algorithms. See what the Client has to say about it.
4. Website traffic and views
Thanks to systematic SEO optimization, Belle Parole’s traffic from Google has been growing every month. From April 2024, when we recorded 22 clicks, to June 2025, this number increased to 3,230 — that’s over 14,500% growth! Impressions skyrocketed from 82 to around 249,000.
5. Social Media
The Belle Parole community now has nearly 1,000 Italian language enthusiasts and continues to grow! Thanks to a visually consistent design, the profile stands out from the rest and avoids any chaotic elements. The school’s founders actively take part in creating content, which further strengthens engagement and the sense of authenticity.
What does the client think about it?
After three months of collaboration
After a year of collaboration
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