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Belle Parole - Stunning visibility increase of over 24,000% and thousands of new impressions thanks to an effective SEO strategy!

Traffic to the Belle Parole website increased by as much as 1322% from June to September 2024, confirming the effectiveness of our SEO strategy. Key phrases now occupy top positions in search results. See how we achieved these impressive results!
skutecznosc w wynikach wyszukiwania

About the project

Belle Parole, a language school specializing in Italian, faced the challenge of increasing its online visibility and attracting more students. The goal was also to optimize the website for SEO to improve its position in Google search results and to build social media engagement from the ground up.

Wyzwania​

  • Belle Parole's website was not very visible in search results, which limited the number of visits
  • Belle Parole was not widely known in the Polish market, which made it difficult to attract new students
  • The language teaching industry is very competitive, which posed additional challenges in acquiring customers
  • Belle Parole's Instagram profile had few followers and low user engagement

Nasze usługi​

  • Competition analysis, target group definition and creation of a marketing action plan taking into account local specifics.
  • Website update and optimization, including adding a calendar functionality for course registration.
  • Comprehensive SEO optimization, which led to a significant increase in the website's visibility in Google.
  • Develop and implement advertising campaigns on Meta platforms (Facebook and Instagram) to increase brand recognition and attract new students.
  • Record and edit social media content to provide engaging and compelling content for your audience.

Results

1. Develop a marketing strategy

The marketing strategy developed for Belle Parole provided a plan of action, the required budget and the anticipated results, which allowed the company to successfully enter the market and increase brand recognition.
Strategia Belle

2. Positioning of the site in Google (SEO)

Below you can see high search engine positions for key phrases such as “Italian language school Warsaw,” and a significant increase in positions for other phrases, indicating an effective SEO strategy and stable maintenance of high visibility in search results. What’s more, as many as 49 keywords are in the TOP 10, many of which are transactional queries, such as “Italian course” or “80s Italian hits.” As a result, Belle Parole effectively attracts new students through organic search results.
slowa kluczowe se ranking
The chart shows a dynamic increase in the number of page views from April to July, which is evidence of the effectiveness of SEO efforts. The regular increase in the visibility of the site in Google indicates that the measures taken are bringing the expected results. Particularly noticeable is the jump from May to September, where the number of impressions increased by more than 56,000%, which shows that the publication of articles has significantly increased the number of impressions on Google.
widocznosc belle

3. Website traffic

Thanks to Rodin’s efforts, traffic to the site from Google is growing month-on-month. From May to September 2024, traffic increased by more than 1500%!
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4. Social media

We have planned social media development activities and the creation of MetaAds, which are ads on Instagram and Facebook. We regularly collaborate with the school to create interesting content for the audience.
social media belle parole
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What does the customer say about it?

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RODIN | 2025

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