600,000 views and 10,000 clicks – how did we build brand visibility from scratch in just one year?
When we began working with the brand Król Parkietu, the company already had everything a successful offline business needs: experience, a skilled team, and hundreds of satisfied clients. The only thing it lacked was – online visibility.
The market was crowded, competition on Google was fierce, and customers were more and more often starting their search for flooring specialists by simply typing a phrase into the search bar. Our job was to make sure that in this digital space, Król Parkietu not only appeared but also stood out. The outcome? In just one year, we generated over 600,000 views and 10,000 clicks, and the brand began to genuinely compete with industry leaders in Warsaw and the surrounding region.
About the project
Król Parkietu is a company specializing in the professional installation and renovation of wooden floors. They offer comprehensive services including parquet and floorboard installation, as well as sanding, oiling, varnishing, and all types of wooden floor maintenance. By using modern technologies and high-quality materials, Król Parkietu ensures both durability and aesthetics in every project.
The company operates with extensive experience and approaches each project individually, tailoring its services to the client’s needs. Its specialized team provides precision workmanship along with professional advice on the selection and care of wooden floors. Thanks to this, Król Parkietu has earned the trust of numerous clients who value the high quality and long-lasting results of their services.
Challenges
- Building brand visibility from scratch – without any prior online presence.
- A competitive industry: many local and nationwide companies offer similar services.
- Adapting communication: clients in Warsaw search quickly, want specifics, and trust online reviews.
- The need for a consistent strategy combining SEO, advertising campaigns, and brand-building activities.
Our services
- Modern and responsive website – designed specifically for the Polish market, intuitive, visually appealing, and user-friendly. It became the company’s digital business card and the first point of contact with clients.
- Comprehensive SEO – we optimized content and technically prepared the website, as well as developed a positioning plan that gradually increased visibility on Google and secured higher rankings in search results.
- Meta Ads campaigns – we leveraged the potential of social media to build brand awareness and reach people who might need flooring services in Warsaw and the surrounding areas.
- Google Ads – our PPC campaigns made it possible to reach a wide audience actively searching for flooring-related services. With precise targeting, the ads were relevant and cost-effective.
- Effective email marketing – we implemented mailing campaigns that supported building relationships with B2B clients, increased engagement, and reminded them of the company’s offer.
Results
1. Creation of a modern website
The first step was to create the foundation of the entire strategy – a modern website. We made sure that every detail reflected the brand’s professionalism: from intuitive navigation and aesthetic design to a clear presentation of services. Thanks to this, potential clients can quickly find the information they need and easily get in touch with the company.
To complement the project, we designed a unique logo and consistent visual identity that highlight the brand’s character and strengthen its recognition. As a result, “Król Parkietu” gained not only a website but also a strong, modern image that sets it apart from the competition and makes it more accessible to clients looking for professional floor sanding and renovation services.
2. Google Ads Campaigns
Between May 1, 2024, and March 31, 2025, we generated over 108,000 ad clicks and 1,380 conversions. The campaigns reached a total of 10.1 million impressions, significantly boosting the brand’s online reach and visibility.
The average cost per click (CPC) was just 0.53 PLN, which is a highly competitive result in this industry. The ads have been converting steadily for many months – delivering an average of around 120 conversions per month off-season and as many as 200–300 conversions during peak season. It is worth noting that the acquired leads are locally targeted – we direct the ads mainly to users in Warsaw and the surrounding areas, which increases their effectiveness and direct impact on service sales.
3. Website Positioning in Google (SEO)
The website was just the beginning – the key was making sure clients could actually find it. That’s why, right after launch, we focused on technical and content optimization, preparing the site for long-term SEO efforts.
Together with the Król Parkietu team, we developed a positioning strategy based on the most relevant keywords – the very ones real clients use when searching for floor sanding, installation, and renovation services in Warsaw and the surrounding areas.
We began systematic activities: creating and optimizing content, building the site’s visibility on Google, and monitoring results. The effects came quickly – within just a few months, the brand started appearing more frequently in search results, and the growing number of keywords in the TOP10 confirmed that the strategy was working.
4. Mailing Campaigns
Alongside advertising activities, we focused on direct contact with potential clients. We prepared two mailing campaigns targeted at businesses in Warsaw and the surrounding areas that might require flooring services.
We took care of every stage of the process – from creating a consistent strategy and mailing schedule, updating and formatting the contact database, to preparing content tailored to the recipients’ expectations.
After launching the campaigns, we handled not only the mailings themselves but also response management and results analysis. This approach not only expanded the reach of Król Parkietu’s offer but also laid the foundation for long-term relationships with B2B clients and business partners.
5. Significant Growth in Keywords
SEO is a process that requires time and consistency – and that was exactly the case with Król Parkietu. Month by month, the website gained greater visibility, until in August 2025 it reached an impressive 583 keywords on Google.
What’s important is that these aren’t just empty numbers – as many as 154 keywords ranked in the top ten search results, which means real traffic and potential clients reaching the site. Here’s the breakdown:
- 85 keywords in TOP 1–5,
- 69 keywords in TOP 6–10,
- 109 keywords in TOP 11–20,
- 196 keywords in TOP 21–50,
- 124 keywords in TOP 51–100.
This dynamic growth in visibility shows that consistent SEO efforts allowed the brand to move from complete invisibility to a strong position in the industry. Thanks to this, Król Parkietu not only competes with other flooring companies but increasingly wins the customer’s attention at the very search stage.
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