How SEO revolutionized ExplainVisually's visibility and attracted new customers in 6 months?

Before working with Rodin, ExplainVisually was struggling with lower visibility in Google search results and insufficient organic traffic to their website. Their main goal was to increase the total number of clicks and results views in SERPs (Search Engine Results Page).

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About the project

ExplainVisually is a company specializing in creating clear, engaging visuals that help companies and organizations communicate more effectively with their audiences. Using tools such as animations, infographics, and data visualizations, ExplainVisually simplifies complex ideas and processes so that they are easily digestible even for those without specialized knowledge.

The company works with clients from various industries to deliver personalized visual solutions that support marketing campaigns, employee training, corporate presentations, and internal communications. Thanks to its experience and creativity, ExplainVisually has earned the trust of both large corporations and smaller companies who appreciate its professionalism, innovation, and ability to deliver messages in an accessible form.

Challenges

  • Increased visibility of the ExplainVisually brand in Google search results
  • Building brand recognition for ExplainVisually in the competitive market of visual communication and animation
  • Industry with a large number of companies involved in creating visual content, which required standing out and reaching target audience

Our services​

  • Comprehensive analysis of the ExplainVisually site, including identification of the main technical and optimization issues.
  • Development of new content that responds to user queries and adjustments to existing content for SEO.
  • Strategic acquisition of backlinks to strengthen the site's authority in the eyes of search engines.
  • Optimization of page loading time and corrections in data structure and headers.

Effects

1. SEO website positioning

We focused on comprehensive SEO optimization of the ExplainVisually website, which aimed to attract customers looking for professional solutions in the field of visual communication. Thanks to a well-thought-out structure, intuitive navigation and carefully selected keywords, the website gained better visibility in search results. Content optimization and technical SEO aspects increased the availability of the ExplainVisually offer, making it easier for customers to quickly find the information they need and contact the company. The website is displayed on more than 2 times more keywords in different countries than last year.

Explain SEO

2. Creation of new content (articles and subpages)

One of the key actions that contributed to the success of ExplainVisually was the creation of new, valuable content on the website. As part of the cooperation with the Rodin agency, blog articles were created that answered key questions from users and covered the most important topics for the industry. In addition, new subpages dedicated to individual services and target groups were created, which allowed for more precise reaching of potential customers.

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3. More than double the number of clicks on the page

As a result of implementing a comprehensive SEO strategy, the number of users visiting the ExplainVisually website increased in just 3 months. The optimization of existing subpages was improved, which resulted in greater attractiveness of the website for the search engine.

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4. Over 1 million views since the beginning of cooperation

Thanks to careful positioning and keyword optimization, visibility in Google search results increased by over 300%. These actions allowed the company to reach a much wider audience and increase brand awareness.

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