Thanks to a precisely tailored marketing strategy, we managed to significantly reduce the cost per conversion, which allowed the insurance broker IBU to achieve exceptional results. Our advertising campaigns, including Google Ads and Meta Ads, brought measurable results, and the number of conversions increased, while reducing costs at every stage. Here’s how we achieved this success.
IBU is an international insurance broker that has been providing comprehensive insurance services for both companies and individual clients for years. Although the company enjoys great recognition on the international market, it needed to strengthen its presence on the Polish market and reach a wider group of potential clients. It was then that IBU decided to invest in modern and advanced marketing campaigns, such as Google Ads and Meta Ads, which would help reach the target audience in Poland.
As part of our cooperation, we implemented comprehensive advertising campaigns that increased the visibility of the IBU brand on the Internet and effectively attracted new clients looking for insurance solutions. Thanks to precise optimization, these activities not only allowed for better results, but also reduced the costs of obtaining conversions, which was crucial for the financial effectiveness of the campaign.
Effectively engaged advertising campaigns resulted in increased traffic on the IBU website and a significant increase in the number of requests for quotes. Thanks to systematic optimization, our strategy quickly brought the expected results. The client noticed an increase in the number of conversions from 1-5 per week to as many as 14! Additionally, we managed to reduce the cost per conversion by more than 10 times – from the initial PLN 300 to PLN 30 in just 3 months!
We began our cooperation with a thorough market and competition analysis, understanding the specifics of the insurance industry in Poland and precisely defining the target group. Our goal was to create a comprehensive plan that precisely defined both marketing tactics and key resources. We did this by creating a marketing strategy that took into account all of the IBU’s needs and provided realistic forecasts of results, an appropriate budget and effective methods of implementation.
Before the campaign started, we conducted a detailed audit of the Google Ads account, assessed conversion settings and the course of previous activities. Based on the audit conclusions, we introduced appropriate changes that allowed for better results. We created a precise action plan and keyword selection, which began attracting customers after the first week. Already in the initial phase, the number of leads increased significantly. The effect was not only a larger number of inquiries, but also a significant reduction in conversion costs.
As with Google Ads, before launching the Meta Ads campaign, we performed a thorough audit of the advertising account, conversions, and previous activities. After analysis, we implemented the necessary changes and adjusted the campaigns, which quickly began to bring the expected results. The effectiveness of the Meta Ads activities complemented our Google campaigns, which, when combined, gave a full synergy effect in reaching the most valuable recipients.
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