BliskoPsycholog is a team of specialist psychologists and psychotherapists. A company offering a wide range of psychological and therapeutic services, aimed at both businesses and individual clients. They specialize in providing access to high-quality psychotherapy, psychological counseling, and support in personal and professional development, with the possibility of using online consultations for maximum customer convenience. By expanding its services, BliskoPsycholog opens the door for local residents to benefit from professional psychological help, tailored to their unique needs.
To effectively strengthen its position on the local market, BliskoPsycholog was looking for a strategic marketing partner who could fully manage the process of promoting their services to Polish clients. The key was to find a partner with extensive experience in reaching the Polish community and the ability to create a strong brand. The choice fell on Rodin – the decision was dictated by proven effectiveness in SEO positioning, presenting impressive results achieved for other clients. Rodin turned out to be the ideal choice for achieving BliskoPsycholog’s key marketing goals.
Before taking any promotional action, we focused on the fundamental need to refresh the BliskoPsycholog website. The site, burdened with excessive text and an outdated design, required a comprehensive makeover. We implemented a complete redesign, not only modernizing its appearance, but also implementing functionality that allowed users to easily book appointments directly through the website. These key changes significantly facilitated access to the services offered, contributing to an increase in interest even before any advertising activities began.
After completing the redesign process of the BliskoPsycholog website and introducing the appointment booking function, our next step focused on SEO optimization. We carefully prepared the website for SEO activities, analyzing and selecting keywords that most accurately reflected the services offered by BliskoPsycholog. Together with the client’s team, we developed a detailed SEO action plan, with the aim of maximizing the visibility of the website in search results. In the first month of our activities, we noted significant success, reaching second place in the Google search engine (just behind the national giant) for one of the key words, which is a promising start to our long-term SEO strategy.
After the first month of cooperation in website positioning, the traffic on the client’s website increased significantly, which translated into a significant number of inquiries and reservations of available dates directly through the website.
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