Microsoft Ads campaigns
Our clients
What can you gain from Microsoft Ads campaigns?
Reach customers beyond Google
Your business can appear in front of people you may not reach with campaigns running only on Google. Microsoft Ads gives you access to another advertising ecosystem and new opportunities to connect with users who are already looking for products or services. This gives you a better chance of reaching potential customers at the right moment.
Get more from your existing campaigns
You don’t have to build your entire strategy from scratch. If you already run Google Ads campaigns, the existing structure can be used as a starting point for expanding your activity to Microsoft Ads. This opens up another channel for reaching potential customers who may not be covered by your current strategy.
Gain another source of enquiries and sales
Relying on a single advertising channel limits your options. Microsoft Ads gives you additional space to generate leads. Ads can drive users to a purchase, form submission, phone call or another action that brings value to your business.
See where your money is going
It’s not about generating random clicks, but about knowing whether your ads are bringing in customers. We set up tracking for the actions that matter most on your website and analyse campaign performance. You can see how much it costs to generate an enquiry or sale and which activities are worth developing further.
Don’t waste your budget on activity that delivers no results
Campaigns need regular attention. We analyse performance, check search terms, ads and costs, then adjust the campaigns where the budget is not delivering the expected results. The goal is to focus spending on activities that make business sense.
What can you gain from Microsoft Ads campaigns?
Reach customers beyond Google
Your business can appear in front of people you may not reach with campaigns running only on Google. Microsoft Ads gives you access to another advertising ecosystem and new opportunities to connect with users who are already looking for products or services. This gives you a better chance of reaching potential customers at the right moment.
Get more from your existing campaigns
You don’t have to build your entire strategy from scratch. If you already run Google Ads campaigns, the existing structure can be used as a starting point for expanding your activity to Microsoft Ads. This opens up another channel for reaching potential customers who may not be covered by your current strategy.
Gain another source of enquiries and sales
Relying on a single advertising channel limits your options. Microsoft Ads gives you additional space to generate leads. Ads can drive users to a purchase, form submission, phone call or another action that brings value to your business.
See where your money is going
It’s not about generating random clicks, but about knowing whether your ads are bringing in customers. We set up tracking for the actions that matter most on your website and analyse campaign performance. You can see how much it costs to generate an enquiry or sale and which activities are worth developing further.
Don’t waste your budget on activity that delivers no results
Campaigns need regular attention. We analyse performance, check search terms, ads and costs, then adjust the campaigns where the budget is not delivering the expected results. The goal is to focus spending on activities that make business sense.
Let’s talk about advertising
Get in touch. We’ll look at how Microsoft Ads can support your business.
Why is it worth acting now?
You want to go beyond Google
Your potential customers are searching for products and services beyond Google too. Microsoft Ads gives you another channel for generating traffic, enquiries and sales.
You’re already running Google Ads
You already have campaigns that deliver results? We can use the existing structure as a starting point and expand your activity to Microsoft Ads instead of building everything from scratch.
You’re looking for more customers
If you want to increase the number of enquiries and sales, it’s worth exploring another source of leads. Microsoft Ads could be an opportunity your competitors haven’t tapped into yet.
Microsoft Ads campaigns in practice
Potential analysis
Before launching a campaign, we get to know your business, offer and customers. We also review your existing advertising activity and assess what opportunities Microsoft Ads could offer in your case.
Campaign setup
We select the campaign structure, keywords, audiences and ad copy. If you already run Google Ads, we review which elements of your existing campaigns are worth carrying over to Microsoft Ads.
Launch and tracking
Once the campaign is ready, we set up tracking for the most important actions on your website. We want to know whether your ads are generating more than clicks and actually leading to enquiries, phone calls and sales.
Regular optimisation
A campaign doesn’t manage itself after launch. We analyse performance, review costs and look for opportunities to improve results. Based on the data, we refine the campaigns to bring your business better results.
Microsoft Ads campaigns in practice
Potential analysis
Before launching a campaign, we get to know your business, offer and customers. We also review your existing advertising activity and assess what opportunities Microsoft Ads could offer in your case.
Campaign setup
We select the campaign structure, keywords, audiences and ad copy. If you already run Google Ads, we review which elements of your existing campaigns are worth carrying over to Microsoft Ads.
Launch and tracking
Once the campaign is ready, we set up tracking for the most important actions on your website. We want to know whether your ads are generating more than clicks and actually leading to enquiries, phone calls and sales.
Regular optimisation
A campaign doesn’t manage itself after launch. We analyse performance, review costs and look for opportunities to improve results. Based on the data, we refine the campaigns to bring your business better results.
We’ll choose the right campaign for your business
Bing and search network campaigns
We reach people who are actively searching for products or services like yours. Your ads can appear in Bing and other search engines and services that are part of the Microsoft Advertising network.
Product
campaigns
We run campaigns for online stores where ads showcase a specific product, its photo and price. Customers can see your offer before they even visit the shop.
Ads for specific
audiences
We target selected audience groups based on the data and signals available to us. In Microsoft Ads, we can use factors such as interests, purchasing intent and data connected to LinkedIn.
Remarketing
We reach people who have previously visited your website or viewed specific products. It’s a way to return to users who already know your business but haven’t taken the desired action yet.
Performance Max campaigns
We run campaigns across different advertising surfaces within the Microsoft Advertising network. We prepare the materials, configure the campaign and let the system optimise ad delivery based on performance.
3 Steps to your Microsoft Ads campaign
01. Tell us what you want to achieve
We’ll talk about your business, offer, customers and campaign goals.
02. Get an action plan
We’ll prepare a campaign proposal and explain how to make the most of your budget.
03. We launch the campaign
We create the ads, set up the campaign and start tracking the results.
Why is it worth working with us?
We don’t launch campaigns according to one fixed template. A local service business needs a different approach from an online store, a B2B company or a brand entering a new market.
Before we start, we take the time to understand your business, offer and customers. Then we determine the right campaign direction, choose the appropriate solutions and define what the advertising should achieve.
We look at what happens after someone clicks your ad. We check whether campaigns are generating valuable traffic, enquiries, sales or other actions that matter to your business.
Based on this data, we decide what to do next. If part of the campaign is performing better, we develop it further. If something isn’t delivering the expected results, we look for the reason and make changes. Your budget should be spent consciously.
Microsoft Ads gives you access to users on Bing and other services within the Microsoft advertising network. It’s an opportunity to reach people who may not be covered by a campaign running only on Google.
We also use the targeting options available within the Microsoft ecosystem, including selected audience data. We check where your target audience can be reached and how Microsoft Ads can fit into your wider advertising strategy.
We regularly analyse results, review the ads, test new solutions and look for opportunities that could help the campaign reach more customers and achieve its goals.
Your business changes, your offer develops, new products appear and your goals evolve. Your campaign should keep up. That’s why we regularly return to its setup, review the data and adjust our approach to your company’s current situation.
We don’t launch campaigns according to one fixed template. A local service business needs a different approach from an online store, a B2B company or a brand entering a new market.
Before we start, we take the time to understand your business, offer and customers. Then we determine the right campaign direction, choose the appropriate solutions and define what the advertising should achieve.
We look at what happens after someone clicks your ad. We check whether campaigns are generating valuable traffic, enquiries, sales or other actions that matter to your business.
Based on this data, we decide what to do next. If part of the campaign is performing better, we develop it further. If something isn’t delivering the expected results, we look for the reason and make changes. Your budget should be spent consciously.
Microsoft Ads gives you access to users on Bing and other services within the Microsoft advertising network. It’s an opportunity to reach people who may not be covered by a campaign running only on Google.
We also use the targeting options available within the Microsoft ecosystem, including selected audience data. We check where your target audience can be reached and how Microsoft Ads can fit into your wider advertising strategy.
We regularly analyse results, review the ads, test new solutions and look for opportunities that could help the campaign reach more customers and achieve its goals.
Your business changes, your offer develops, new products appear and your goals evolve. Your campaign should keep up. That’s why we regularly return to its setup, review the data and adjust our approach to your company’s current situation.
Let’s talk about your campaign
Book a 15-minute online consultation with Rodin’s Marketing Director and find out how you can use Microsoft Ads for your business.
Frequently asked questions
Microsoft Ads campaigns are paid advertising campaigns run through Microsoft Advertising. They allow businesses to promote their products and services across Microsoft’s search, display, retail, video and gaming ecosystem. Depending on the campaign type, advertisements can reach people who are actively searching for an offer or browsing Microsoft properties and partner sites.
Microsoft Ads can appear in Bing search results as well as on partner search engines such as Yahoo and AOL. Other placements are available across Microsoft’s ecosystem, including MSN, Microsoft Edge, Outlook and partner publisher sites. Ads can also reach users across mobile and desktop devices, depending on the campaign and placement.
Bing Ads is the former name of Microsoft Advertising. The platform has since expanded beyond Bing and now covers a much broader advertising ecosystem, with formats including search, display, video, retail, Performance Max and gaming. This wider network is one of the key reasons why Microsoft Ads can complement campaigns running on other platforms.
You choose a campaign objective, define your audience, budget and targeting, and prepare the advertisements you want to show. Microsoft Advertising supports different bidding strategies, including Manual CPC and Maximize Conversions, while conversion tracking data can help the platform’s machine learning optimise campaign performance. Thorough testing of the conversion tracking implementation is important before you start evaluating results.
Yes. Microsoft Ads can complement Google Ads by giving your business access to additional users and other advertising environments. Existing Google Ads campaigns can also provide a useful starting point, as Microsoft Advertising allows campaigns to be imported instead of building everything from scratch. The structure should still be reviewed and adapted to the new platform.
There is no single fixed price for Microsoft Ads campaigns. You control your campaign budgets and bids, while the final cost depends on factors such as competition, keywords, targeting and your chosen bidding strategy. Microsoft Advertising gives advertisers control over their investment and offers different ways to manage bids and optimise campaigns.
Microsoft Advertising supports a wide range of campaign types, including Search, Shopping, Audience and Performance Max campaigns. Dynamic Search Ads can automatically generate ads based on your website content and match them with relevant queries, while Performance Max campaigns use AI to optimise placements across Microsoft’s advertising network. Shopping campaigns can showcase products with images, prices and other information before a user reaches the store.
Microsoft Ads is more than search advertising. Depending on the campaign type, ads can reach users through properties such as MSN, Microsoft Edge, Outlook and Microsoft Casual Games, as well as publisher partners. Microsoft’s advertising ecosystem also includes gaming placements across Xbox, PC and mobile, giving brands additional opportunities to reach audiences across different devices.
Yes. Microsoft Advertising supports advertising experiences across desktop, mobile and other connected devices. Audience campaigns, for example, can use display, native and video placements across MSN, Outlook, Microsoft 365, Microsoft Casual Games and other partner sites. This cross-device approach can help brands stay connected with users as they move between different environments.
Yes. Microsoft Ads can work for both e-commerce and B2B businesses, although the campaign structure should reflect how customers search, compare and make purchasing decisions in each industry. For e-commerce, Microsoft Shopping campaigns can showcase products with images and prices, while B2B campaigns can combine search advertising with audience targeting and other signals to reach potential decision-makers.
For agencies, Microsoft Ads can also be a useful addition to the advertising mix, particularly when clients already have Google Ads campaigns and want to expand their reach. The right setup depends on the business model, target audience and goals rather than following one fixed template.
Good results depend on more than launching advertisements and waiting for clicks. Conversion tracking, accurate campaign setup, relevant keywords, useful landing pages and regular optimisation all play a role in measuring and improving campaign performance.
Microsoft is also investing heavily in AI and advertising technology, including tools designed to help with optimisation, audience targeting and campaign insights. For advertisers, the important part is knowing which data matters for the business and using it to make better decisions about the next stage of the campaign.