Strategic marketing
We ground our clients’ marketing strategies in market analysis, competitor research, target audience identification, and the client’s business objectives. Ensuring data-driven strategies, not assumptions.
What does a marketing strategy consist of?
Market analysis and segmentation
A thorough analysis of the market in which the company operates, including competitors, trends, and customer needs and expectations, as well as segmenting the market into groups of customers with similar needs and preferences.
Defining the target audience
Choosing specific market segments on which the company will focus its attention and marketing efforts.
Defining marketing goals
Precise definition of what the company wants to achieve with its marketing efforts, such as increasing sales or building brand awareness.
Selection of marketing tools and activities
Selecting specific tools and activities that will be used to achieve marketing goals, such as advertising, promotion, social media or email marketing.
Brand building
Create a brand image and associated values that attract customers and contribute to increased loyalty.
Analysis of results
Monitoring and analyzing the effectiveness of marketing activities and their impact on the achievement of business objectives, allowing for continuous improvement of the marketing strategy.
Who is strategic marketing for?
For entrepreneurs striving for long-term success
Strategic marketing is for companies that want to build their market position in a thoughtful and consistent manner.
For companies looking to increase sales and reach new customers
Our services cater to companies across various industries seeking to expand their customer base and improve sales performance.
For brands looking for a competitive advantage
Strategic marketing is key for companies that want to stand out from the competition and build brand recognition.
Why RODIN?
How will we create your strategy?
01.
Conducting a market analysis in your industry
02.
Segmentation of the market and choose the right niche
03.
Defining the target audience for your services and products
04.
Defining marketing goals for your company
05.
Creating personas for targeted marketing messages
06.
Identifying the necessary marketing activities for your company
07.
Selecting the right marketing tools to achieve your goals
08.
Advising and implementing marketing strategies in your company
09.
Monitoring the implemented actions
10.
Analyzing performance and modifying strategies based on results
Sales funnel vs. marketing strategy
When determining your marketing strategy, we will also determine where in the sales funnel your customers are. This is crucial for building a comprehensive marketing strategy, as well as building advertising campaigns.
