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The best marketing books don’t just teach tactics or list hacks. They change how you think about people, sales, and communication so your marketing strategy and everyday marketing efforts actually bring in more customers and more money. In the digital age, where you can binge YouTube videos, download every free guide, and follow industry experts on social media marketing channels, the right marketing book is still a game changer. It gives you key principles and a basic understanding you can use for years, not just for one campaign.

PEST analysis is crucial for understanding the business environment and for effective strategic planning. What is PEST analysis? What do you need to conduct PEST analysis at the highest level? When and how often is it worth doing? We have prepared an article where you will find answers to all these questions. We will show you how to use this tool to plan an effective business strategy!

In today’s marketing world, innovation and a creative approach are the key to reaching consumers. One such approach that is gaining increasing popularity is stealth marketing. It is a marketing strategy that focuses on subtle, almost invisible ways of promoting products or services, as opposed to traditional advertising, which is explicit and direct.

Local SEO helps local businesses and online stores with local pickup points increase their visibility in local search results.

Instagram is rolling out an option to turn off algorithms for users in Europe. Instead of personalized content, you can see posts in chronological order and a more “neutral” feed. Here’s how disabling Instagram’s algorithms may change the way you use the app and how much time you spend scrolling.

Channels (Broadcast Channels) – the latest tool on Instagram that allows users to create closed (or open) groups for one-way text communication and live broadcasts for specific audience groups, which makes it possible to better tailor content to viewers’ expectations. Since December 2024, users can also enable the replies feature, which makes communication two-way. Followers can react to content and vote in shared polls.

Looking for inspiration to create graphics? Feel you’ve got the potential to make something exceptional? We’ve prepared a list of the 10 best tools for designing graphics—from simple, free apps to advanced, paid graphic software.

Instagram is launching a new video editing app, Instagram Edits. It’s a mobile app designed by Meta for video creators who regularly publish on Instagram and want to build content that fits both the algorithm’s requirements and user expectations. In Edits you can create Reels or Stories — save an idea for a new post, edit your footage (or even record it directly in Instagram Edits first), and finally publish. The Instagram app is available to download for free on the App Store and Google Play.

In March 2025, the world’s most popular search engine officially began rolling out the March 2025 Core Update, which introduces global changes to how websites are evaluated and ranked. Google continues to fight against unfair SEO practices such as the increasingly common use of AI-written content, reworking competitors’ existing articles with chatGPT, trading in aged domains, and more. Does this mean content written with tools like ChatGPT will disappear from Google? How will the new algorithm assess content quality and how will it affect existing rankings? Should companies that have invested in SEO up to now be worried? You’ll find answers to these questions in the article below.

Social media change from month to month, but one thing stays the same — Poles still spend a lot of time there. Which platforms dominate our feeds and screens today? Where does the heart of digital communication beat, and which channels are slowly stepping off the stage? In this article, we look at fresh data and trends so you don’t have to guess — you can act with intention. See what truly matters in social media in 2025 — and why it should matter to you.