From invisible on Google to 7,400 monthly visits! Natural Hotel doubled its SEO traffic in 18 months. We did it!

Natural Hotel in Masuria faced a challenge – lack of online visibility in the highly competitive hospitality industry meant giving away commissions to OTAs. Thanks to strategic positioning for over 1,250 keywords (including 275 in the TOP 5) and well-configured ad campaigns, the hotel gained independence from costly intermediaries and secured a stable flow of guests all year round.
Result: A spectacular +91.6% year-over-year increase in SEO traffic, a record 260,000 Google impressions in July 2025, and over 20,700 conversions from Google Ads at a cost of just PLN 2.19 per booking.

About the project

Natural Hotel is a dynamically growing, eco-friendly property located by the lakes of Masuria. In 2024, it embarked on a comprehensive digital transformation. After many months of stable but insufficient online results, the hotel needed a breakthrough in acquiring guests directly, without the costly commissions of OTAs.

Challenges

Lack of visibility on Google. The website did not appear in the TOP 50 for key hospitality phrases, generating only 2,662 monthly clicks from SEO.
Limited exposure, with just 77,023 monthly impressions on Google despite the enormous tourism potential of Masuria.
Severe traffic drops during the "dead months" (September–December), with no stable flow of guests outside the season.
Competition from OTAs and the need to give away commissions to booking platforms instead of building direct reservations.

Our services

Comprehensive competition analysis, identification of market gaps, and definition of a positioning strategy for Natural Hotel against Masurian competitors.
Advanced technical audit, content optimization, and active positioning of over 1,250 keywords in the TOP 30.
Google Ads campaigns on all fronts – from search, through display networks, to automated Performance Max campaigns.
Crisis management and immediate response to bot attacks in January 2025, which prevented performance drops.
Creation of seasonal content, including dedicated marketing materials for holidays, New Year’s Eve, conferences, and team-building trips.

Results

1. Explosion of website traffic

Over the past 18 months, something incredible has happened with Natural Hotel’s organic traffic – it grew by more than 91% year over year. Back in 2024, the website attracted around 2,660 visitors per month, while in July 2025 it reached 7,400 visits! That’s nearly a twofold increase, which means one thing – more guests are coming directly to the hotel, bypassing expensive booking platforms.

2. An incredible leap in Google rankings

Google sees Natural Hotel – and how! It was a true revolution in the website’s visibility on Google. Natural Hotel jumped from a modest 77,023 monthly impressions in 2024 to an impressive 260,000 in July this year. A year-over-year increase of more than 95% means the hotel now appears in searches nearly twice as often as before.

3. Natural Hotel’s keywords are at the top

Natural Hotel has won the race for attention on Google. Over 1,250 keywords appear in the TOP 30, with 275 of them in the TOP 5. When someone searches for “hotel in the forest by the lake”, “engagement in Masuria” or “conferences Masuria”, they land directly on Natural Hotel’s website. That’s a real invitation for guests who no longer need to look any further.

The chart below confirms the hotel’s dominance – 275 keywords in the TOP 5 and another 120 in the TOP 10. In total, more than 2,000 keywords ranked on Google.

For example, for the phrase “zwiedzanie Mazur samochodem,” Natural Hotel holds the 1st position on Google, outranking other hotels in the Warmian-Masurian region. Similarly, it takes the top spot in search results for “hotel w lesie nad jeziorem” and “relaks z dala od miasta.” That’s a real invitation for guests who no longer need to look any further.

4. Google Ads that pay off

Thanks to a precise approach to Google Ads, we gained 20,700 inquiries and bookings, which, with a 61% conversion rate, means that 6 out of 10 clicks turned into genuine interest. The ads became an important source of leads, delivering exceptionally high effectiveness and a steady flow of potential guests.

5. Building a loyal community and increasing engagement

Thanks to engaging video content, graphics, and valuable blog posts, Natural Hotel has become a place guests want to stay connected with. Interactions on social media have grown, and people started sharing memories from their stays. The hotel has stopped being just a place to sleep. It gained the status of a brand that guests are happy to recommend to friends and book directly.

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About the project

Challenges

Our services

Results

1. Explosion of website traffic

2. An incredible leap in Google rankings

3. Natural Hotel’s keywords are at the top

4. Google Ads that pay off

5. Building a loyal community and increasing engagement

Order a free quote

See how we helped other clients

From 2 native speakers to a market leader! Belle Parole grows by over 300,000%! See how we made it happen.

Over 631,000 views on Google and four locations in the region – BliskoPsycholog success story

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118,000 views and 30 rankings in Google’s TOP 10. From local accounting to an online leader. How did we outpace competitors with years of experience?

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