Over 631,000 views on Google and four locations in the region – BliskoPsycholog success story
From a local practice to a regionally recognized psychotherapy center – this is a brief description of BliskoPsycholog journey over the past several months. Thanks to a modern website, a well-thought-out SEO strategy, and consistent content efforts, the brand not only achieved high Google rankings for strategic keywords but also attracted a steady influx of new patients. The result? Over 631,000 search engine impressions, hundreds of online bookings, and dynamic growth from two practices to four locations in three cities.
About the project
BliskoPsycholog has joined a team of specialist psychologists and psychotherapists. The company offers a wide range of psychological and therapeutic services for both businesses and individuals. They specialize in providing access to high-quality psychotherapy, accessible counseling, and personal and professional development support, all available online, for attackers. By expanding their services, BliskoPsycholog is opening doors for users who can access immediate help whenever they need it. To effectively strengthen their market position, BliskoPsycholog sought a strategic partner who could fully promote their services among Polish clients. Using partners with extensive experience in reaching the Polish community and the ability to build a strong brand was crucial. Rodin was chosen – a decision dictated by their proven track record in SEO, which yields impressive results for other clients. Rodin is the ideal solution for meeting BliskoPsycholog’s marketing goals.
Challenges
- Outdated design and limited functionality of the site
- Need for an effective implementation of an online booking system
- Negative position in Google search engine
- Challenges of SEO optimization without local market experience
Our services
- We have completed a comprehensive redesign of the BliskoPsycholog website, introducing a modern design and improving overall usability, including the integration of an online appointment booking system.
- We have begun intensive SEO activities aimed at increasing the visibility of the new BliskoPsycholog website in Google search results.
- We have implemented analytical tools to monitor website traffic and user behavior, which allowed us to continuously adapt our marketing strategy to the changing needs and preferences of our recipients.
- We have developed and implemented a content marketing strategy that, through valuable content, is designed to build trust and authority for the BliskoPsycholog brand among the local community.
Effects
1. Website redesign
Before taking any promotional action, we focused on the fundamental need to refresh the BliskoPsycholog website. The site, burdened with excessive text and an outdated design, required a comprehensive makeover. We implemented a complete redesign, not only modernizing its appearance, but also implementing functionality that allowed users to easily book appointments directly through the website. These key changes significantly facilitated access to the services offered, contributing to an increase in interest even before any advertising activities began.
2. Positioning the website in Google (SEO)
After completing the redesign process of the BliskoPsycholog website and introducing the appointment booking function, our next step focused on SEO optimization. We carefully prepared the website for SEO activities, analyzing and selecting keywords that most accurately reflected the services offered by BliskoPsycholog. Together with the client’s team, we developed a detailed SEO action plan, with the aim of maximizing the visibility of the website in search results. In the first month of our activities, we noted significant success, reaching second place in the Google search engine (just behind the national giant) for one of the key words, which is a promising start to our long-term SEO strategy.
After the first month of cooperation in website positioning, the traffic on the client’s website increased significantly, which translated into a significant number of inquiries and reservations of available dates directly through the website.
3. Over 631,000 views on Google
Since implementing its new SEO strategy, the BliskoPsycholog website has recorded an impressive increase in visibility on Google Search. Over the course of several months, it generated more than 631,000 impressions and 8,560 clicks, achieving an average position of 15.6 and a CTR of 1.4%. Importantly, the traffic did not appear in sudden spikes but grew steadily month by month, reflecting the stable, organic strengthening of the site’s position. The Google Search Console chart shows a clear, uninterrupted upward trend — from the first months after optimization to today, when BliskoPsycholog reaches thousands of potential patients every month.
4. Top rankings for strategic keywords
Visibility on Google is not just about numbers — it’s primarily about securing top positions for keywords that genuinely attract clients. BliskoPsycholog consistently ranks in the TOP 3 search results for its most important queries, such as “psychological opinion,” “psychologist Nowy Dwór Gdański,” and “lack of feelings in a relationship.” These are high business-value phrases that generate a steady flow of new patients. At the same time, more competitive and harder-to-rank keywords, such as “psychologist Gdańsk” and “therapy Gdańsk,” have climbed from the later pages of the search results to Google’s first page within a few months. This proves that the strategy covered both quick wins for local keywords and long-term positioning for the most competitive search terms.
5. Increase in keyword rankings and organic traffic
As a result of consistent SEO efforts, there has been a significant increase in the number of keywords for which the client’s website is visible. BliskoPsycholog now appears in search results for 412 keywords, and this number continues to grow. The increase covers not only local phrases but also those with regional and nationwide reach. SEO tool data shows that each month brings new records in visits from Google, with the organic traffic growth curve maintaining a clearly upward trend. This confirms that the implemented strategy is effective and delivers measurable long-term results.
6. Business growth driven by SEO
Online activities had a direct impact on the company’s growth in the offline world. When we began our cooperation, BliskoPsycholog operated in just two locations — in Nowy Dwór Gdański and Gdańsk. Today, the brand functions as a Psychotherapy Center with four facilities: one in Nowy Dwór Gdański, two in Gdańsk, and a new office in Gdynia. Such dynamic expansion was made possible by the steady influx of new patients from search engines and the strengthening of the brand’s online presence. BliskoPsycholog has become one of the most recognizable psychotherapy centers in the region, as confirmed by both Google data and the increase in online bookings.
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