ChatGPT, the language model created by OpenAI, has revolutionized the way we use the internet. Its ability to hold natural conversations and generate creative content has attracted millions of users around the world. But OpenAI didn’t stop there. The company has launched a prototype search engine called SearchGPT, combining the best features of traditional search engines with the power of artificial intelligence.
You may have heard that SearchGPT is a new solution currently being tested — but that’s not quite true!
Current form
The search features originally tested under the name SearchGPT are now fully integrated into ChatGPT under the name “ChatGPT search.”
The system uses an enhanced version of GPT-4o and provides access to up-to-date online information with clear source citations.
SearchGPT – what is it?
Imagine having an intelligent assistant at your fingertips — one that not only finds answers to any question you ask but also explains them clearly and understandably. That’s exactly how SearchGPT works!
SearchGPT is a prototype search engine created by OpenAI that combines the capabilities of AI language models with real-time information from the internet. Unlike traditional search engines that simply return a list of links, SearchGPT delivers direct, concise answers to user queries, along with citations and links to original sources.
This approach makes searching more conversational and context-oriented, allowing users to ask natural follow-up questions. Importantly, SearchGPT tailors its responses based on previous user queries, helping it better understand and match user intent.
All this is powered by artificial intelligence at the core of the tool. SearchGPT builds upon the success of the ChatGPT language model but takes it one step further. While ChatGPT excels at generating text and maintaining conversations, SearchGPT focuses on processing and retrieving information from vast amounts of data. As a result, it can understand the context of your query, pick up on subtle nuances, and provide the most relevant results.
SearchGPT doesn’t just analyze single queries — it interprets context and user intent to deliver highly accurate answers.
Just like ChatGPT, SearchGPT is a model that continuously learns. The more questions it receives, the better it understands user needs and delivers more precise answers. SearchGPT learns from user queries and past interactions, which improves the quality of its generated responses.
AI Positioning – an absolute must-have in modern marketing strategy!
In the AI era, positioning requires a new approach to SEO that takes into account the dynamic changes in search engine algorithms and the development of AI tools. We call this strategy AI Positioning.
To compete effectively in the market, it is essential to combine traditional SEO practices with artificial intelligence algorithms.
It is worth adapting your strategy to changes resulting from the development of AI tools, which support content analysis and optimization and help better understand user intent.
Implementing solutions such as SEO SearchGPT significantly impacts organic traffic, as it allows better alignment of content with complex user queries and increases the chances of appearing in featured snippets. Using AI tools like AI Analytics or schema.org becomes essential for monitoring and improving website visibility and maintaining high levels of organic traffic.
Positioning in ChatGPT
ChatGPT has become the first place many people turn to for answers to everyday questions — from choosing a restaurant to making complex purchasing decisions. Our “Positioning in ChatGPT” ensures your brand appears directly in those conversations.
By analyzing user questions in depth and creating content that thoroughly covers topics, we help the algorithm recognize your website as the most reliable source of information.
The result?
When a potential customer asks AI for a recommendation, your company will be among the first suggestions.But we don’t stop at one-time optimization. Rodin builds a long-term strategy:
- auditing your industry,
- mapping key questions,
- strengthening authority signals,
- continuously monitoring how AI presents your offerings.
We regularly test new queries, develop expert content, and update it to address real user problems. This way, you not only increase visibility in the most advanced search channel but also build a reputation as a leader that stays ahead of competitors before they can react.
Using ChatGPT in SearchGPT
SearchGPT is a more advanced version of ChatGPT, designed for searching personalized content on Google.
Using ChatGPT technology, SearchGPT not only finds pages that match your keywords but also understands the context of your question. It generates detailed answers that go beyond standard search results.
For example, if you ask:
“What are the best programming books for beginners?”
SearchGPT won’t just find relevant results based on keywords. It will understand that you are looking for beginner-level books that introduce you to the topic. SearchGPT can act as an information source, presenting summaries of the most important data found online.
SearchGPT streamlines searches by organizing results into clear, readable summaries.
Optimizing content in search results using SearchGPT
Do you want your website to be more visible in search engines? SearchGPT can make this significantly easier!
It’s an advanced AI-powered assistant that can be extremely helpful for optimizing content for search. With its help, you can quickly and effectively adapt your content to what users are currently looking for online.
Here’s how SearchGPT can help:
- Content idea generation: Struggling to come up with new article ideas? Enter a query in the search engine, and SearchGPT will suggest a “hot topic” currently trending with your target audience.
- Keyword selection: Use SearchGPT to find out which related keywords users search for most often in your niche.
- Search analysis: SearchGPT can help identify the latest search trends, popular keywords, and competing websites. This allows you to better plan your strategy and stand out from the competition.
- Finding reliable sources: Want to increase the credibility of your article? You can specify the types of sources you are interested in (e.g., academic articles, government reports, expert blogs), and SearchGPT will display only those meeting your criteria.
Do you want your website to appear at the top of Google search results? Check out our SEO website positioning services and outperform your competition in organic search!
Keywords in SearchGPT – how to choose and optimize them
In the era of SearchGPT, the traditional approach to keywords is changing. While classical search engines focused on strategic placement of keywords, SearchGPT relies on deep understanding of user intent and query context.
Using long-tail keywords that precisely capture what the user is looking for becomes essential. For example, instead of:
“SEO”
use:
“How to improve website SEO in 2025?”
Optimizing content for SearchGPT involves creating valuable, detailed, and naturally phrased answers that fully satisfy the user’s informational needs. It’s also worth using semantic phrases (LSI keywords) to better reflect the topic and context of your content.
Remember!
SearchGPT values content written in natural language, logically structured, and directly answering users’ questions. This makes your content more visible in search results and more effective at attracting audience attention.
Comparing SearchGPT with other search engines
SearchGPT stands out from traditional search engines like Google or Bing, primarily in the way it presents search results. Instead of a classic list of links, SearchGPT generates direct, precise answers based on analysis of user context and intent.
Unlike Google, which relies heavily on keywords and backlinks, SearchGPT uses advanced AI to generate answers in natural language.
Compared to Bing, SearchGPT provides more complex and detailed answers that better address complicated user queries. Bing, like Google, presents lists of links that require additional verification and manual searching. SearchGPT reduces the time needed to find information by providing ready-to-use, valuable content directly in response to a query. This makes SearchGPT an innovative tool that sets new standards in online information search.
Direct answers in SearchGPT – how to get and use them?
One of the greatest advantages of SearchGPT is the ability to receive direct answers to questions without browsing multiple websites. Thanks to advanced AI and natural language processing, SearchGPT can understand even complex queries and provide concise, precise answers.
To get the best results, it’s important to formulate questions naturally and clearly, using long-tail keywords that specify the user’s intent. This approach allows SearchGPT to better understand user needs and tailor the response accordingly.
Direct answers from SearchGPT significantly speed up the information search process, helping users make faster decisions and access reliable, up-to-date data. This is especially useful in work, study, or everyday tasks where quick access to verified information is important.
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Automating tasks with SearchGPT
SearchGPT has been trained on massive amounts of data, allowing it to understand context and generate coherent, logical answers very quickly. Simply provide clear instructions, and it can help you complete complex tasks.
Tasks you can automate with SearchGPT include:
- Presentation preparation: Gather the latest data on IT salaries and career opportunities to create a compelling presentation. SearchGPT can find reliable statistics, charts, and expert quotes.
- Market research: Learn the latest trends in your industry. SearchGPT quickly analyzes large amounts of data and summarizes key insights.
- Content creation: Stuck mid-article or need inspiration? SearchGPT can suggest reliable sources, provide quotes, and help structure your text.
- Learning support: Preparing for exams or organizing knowledge? SearchGPT can provide clear explanations and recommend additional learning materials.
What is ChatGPT?
ChatGPT is an advanced AI language model designed for conversations with users. It can process natural language, generate text, translate languages, create creative content, and answer various questions.
Using ChatGPT in online marketing
With ChatGPT, you can quickly create personalized customer messages, translate content, and automate repetitive tasks, saving time and increasing productivity.
Examples of use:
- Trend identification: Track industry trends and adjust marketing strategies.
- Product campaigns: Promote a new product and create a compelling story around it.
- Video scripts: Generate scripts for short promotional videos.
- Meta descriptions: Quickly create SEO-friendly meta descriptions.
- Opinion analysis: Analyze customer feedback on social media to improve services.
ChatGPT limitations
Even advanced tools like ChatGPT have limitations:
- Technical limitations: Very long or complex queries may cause issues.
- Understanding errors: ChatGPT doesn’t understand the world like humans. Its output may be coherent but not always accurate.
- Dependence on training data: Quality depends on the data used during training.
- Context issues: ChatGPT can struggle with long or complex conversations.
Practical tips for using SearchGPT
To work more efficiently with ChatGPT and SearchGPT:
- Always verify information, ensure content uniqueness, and optimize for SEO. Accurate prompts and regular testing maximize AI potential.
- Treat them as creative assistants, not replacements. Verify facts and moderate content.
- For expert content, remember ChatGPT uses existing online data, so always check accuracy.
- SEO optimization requires more than keyword generation — include valuable content, meta tags, page speed improvements, etc.
- AI-generated content should remain original, valuable, and unique. Use SearchGPT as inspiration, not a final source.
- The effectiveness of SearchGPT depends on precise and detailed prompts. Experiment to find the best results.
How to Use SearchGPT in Your Business
Are you looking for a way to leverage the potential of SearchGPT to grow your online business? We can help! Using our knowledge and years of experience, we will optimize your search engine efforts, increasing your brand’s visibility and attracting new customers.
Contact us or take advantage of a free service quote and find out how we can help you achieve your business and marketing goals!
