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Channels (Broadcast Channels) – the latest tool on Instagram that allows users to create closed (or open) groups for one-way text communication and live broadcasts for specific audience groups, which makes it possible to better tailor content to viewers’ expectations. Since December 2024, users can also enable the replies feature, which makes communication two-way. Followers can react to content and vote in shared polls.

Looking for inspiration to create graphics? Feel you’ve got the potential to make something exceptional? We’ve prepared a list of the 10 best tools for designing graphics—from simple, free apps to advanced, paid graphic software.

Instagram is launching a new video editing app, Instagram Edits. It’s a mobile app designed by Meta for video creators who regularly publish on Instagram and want to build content that fits both the algorithm’s requirements and user expectations. In Edits you can create Reels or Stories — save an idea for a new post, edit your footage (or even record it directly in Instagram Edits first), and finally publish. The Instagram app is available to download for free on the App Store and Google Play.

In March 2025, the world’s most popular search engine officially began rolling out the March 2025 Core Update, which introduces global changes to how websites are evaluated and ranked. Google continues to fight against unfair SEO practices such as the increasingly common use of AI-written content, reworking competitors’ existing articles with chatGPT, trading in aged domains, and more. Does this mean content written with tools like ChatGPT will disappear from Google? How will the new algorithm assess content quality and how will it affect existing rankings? Should companies that have invested in SEO up to now be worried? You’ll find answers to these questions in the article below.

Social media change from month to month, but one thing stays the same — Poles still spend a lot of time there. Which platforms dominate our feeds and screens today? Where does the heart of digital communication beat, and which channels are slowly stepping off the stage? In this article, we look at fresh data and trends so you don’t have to guess — you can act with intention. See what truly matters in social media in 2025 — and why it should matter to you.

TikTok is a powerful tool used by a billion users around the world. It gives visibility not only to influencers but also to brands. However, whether specific content gets promoted is not a matter of luck. It’s determined by an algorithm that takes many factors into account. Therefore, to succeed on TikTok, it’s worth first understanding how the algorithm works.

Marketing 4.0 is a revolutionary marketing concept based on building long-term customer relationships and using modern technologies such as artificial intelligence, process automation, and data analytics to reach today’s consumers.

What exactly is the idea behind Marketing 4.0? How does it differ from traditional offline marketing?
Find out how you can use marketing to promote your products and build strong customer relationships!

Discover the phenomenon of TikTok and its massive advertising potential. This digital universe gives companies the chance to multiply their client base and reach more people than ever before. In this guide, you’ll find practical insights on managing a TikTok account in 2025 and how to create an effective business profile on the TikTok app.

Do you want your website to rank at the top of search results? SearchGPT is an innovative tool that can help you achieve that goal! Learn what SearchGPT is and how you can use the potential of artificial intelligence to optimize your website and more!