Free Google Ads audit
Our clients
What will a Google Ads audit show you?
Better control over your ad budget
The audit shows how efficiently your advertising budget is being used and which areas are driving the highest costs. It highlights areas where unnecessary spending can be reduced and campaign performance improved.
Campaign structure analysis
The campaign structure, ad groups, and overall account organisation are reviewed in detail. A well-structured account provides a solid foundation for scaling campaigns and reaching the right audiences more effectively.
Keyword verification
The audit examines your keyword selection, match types, and potential to generate conversions. It also checks whether your ads are showing for search queries that are unrelated to your offer.
Conversion tracking review
Conversion tracking is reviewed to make sure campaign results are being measured correctly. Without properly configured conversions, it can be difficult to assess campaign performance and make informed decisions.
Ad and asset analysis
The quality of your ads, ad assets, and their relevance to target audiences are assessed. The analysis highlights elements that could be improved to increase click-through rates.
Detailed report and recommendations
After the audit, you receive a detailed report with the analysis results, identified issues, and specific recommendations. The report also highlights quick fixes that can be implemented almost immediately.
What will a Google Ads audit show you?
Better control over your ad budget
The audit shows how efficiently your advertising budget is being used and which areas are driving the highest costs. It highlights areas where unnecessary spending can be reduced and campaign performance improved.
Campaign structure analysis
The campaign structure, ad groups, and overall account organisation are reviewed in detail. A well-structured account provides a solid foundation for scaling campaigns and reaching the right audiences more effectively.
Keyword verification
The audit examines your keyword selection, match types, and potential to generate conversions. It also checks whether your ads are showing for search queries that are unrelated to your offer.
Conversion tracking review
Conversion tracking is reviewed to make sure campaign results are being measured correctly. Without properly configured conversions, it can be difficult to assess campaign performance and make informed decisions.
Ad and asset analysis
The quality of your ads, ad assets, and their relevance to target audiences are assessed. The analysis highlights elements that could be improved to increase click-through rates.
Detailed report and recommendations
After the audit, you receive a detailed report with the analysis results, identified issues, and specific recommendations. The report also highlights quick fixes that can be implemented almost immediately.
Send your request
Once the audit is complete, you will receive a detailed report outlining the key findings, identified issues, and recommended actions.
Your budget should work for you
Many Google Ads accounts contain issues that generate unnecessary costs and limit campaign performance.
Small errors can be costly
Even minor problems in campaign settings can reduce results and increase spending over time.
The competition won't wait
Your competitors are constantly reviewing their campaigns and making changes to improve their results.
Every click comes at a cost
Poorly configured ads can consume your budget without generating valuable enquiries or sales.
What does a Google Ads audit involve?
The audit covers the key elements of your Google Ads account and identifies areas that may be limiting campaign performance.
We review your account settings, change history, and how your campaigns are managed. The analysis checks whether the configuration supports your business goals and makes effective use of Google Ads. We also look at the key settings that affect campaign performance.
The audit also looks at how the account is managed and which areas have the greatest impact on campaign results. The audit also checks whether the account is ready to scale and identifies errors that may be generating unnecessary costs.
Campaigns, ad groups, and the overall account structure are analysed. The audit checks whether the account structure is logical and allows the budget to be managed effectively. Campaigns are also assessed against your advertising goals.
A well-structured account makes campaign optimisation and performance analysis easier. We highlight areas that should be reorganised or expanded, making the account easier to manage and optimise.
The analysis covers keyword selection, match types, and negative keyword lists. It checks whether your ads are reaching the right audiences and avoiding unnecessary clicks. We also assess which keywords have the greatest potential.
The audit shows which keywords support your campaign goals and which may be using your budget without delivering enough value. We identify opportunities to improve traffic quality and attract more relevant visitors, along with areas that require immediate optimisation.
onversion tracking and analytics configuration are checked for accuracy. This includes the integration of Google Analytics 4, Google Tag Manager, and other key tracking tools. The audit verifies whether data is being collected correctly.
Reliable data is essential for making informed advertising decisions. The audit checks whether your tracking is accurate and identifies errors that may affect how campaign performance is evaluated, so you can see which campaigns are actually delivering results.
After the audit, you receive a detailed report outlining the key findings and recommendations. Critical errors, areas requiring improvement, and untapped opportunities for growth are clearly identified. Each recommendation is explained clearly, with a focus on what should be done next.
The report provides specific guidance on the next steps and campaign optimisation. It also highlights quick fixes that can be implemented almost immediately, giving you a clear basis for deciding what to improve next and how to achieve better advertising results.
We review your account settings, change history, and how your campaigns are managed. The analysis checks whether the configuration supports your business goals and makes effective use of Google Ads. We also look at the key settings that affect campaign performance.
The audit also looks at how the account is managed and which areas have the greatest impact on campaign results. The audit also checks whether the account is ready to scale and identifies errors that may be generating unnecessary costs.
Campaigns, ad groups, and the overall account structure are analysed. The audit checks whether the account structure is logical and allows the budget to be managed effectively. Campaigns are also assessed against your advertising goals.
A well-structured account makes campaign optimisation and performance analysis easier. We highlight areas that should be reorganised or expanded, making the account easier to manage and optimise.
The analysis covers keyword selection, match types, and negative keyword lists. It checks whether your ads are reaching the right audiences and avoiding unnecessary clicks. We also assess which keywords have the greatest potential.
The audit shows which keywords support your campaign goals and which may be using your budget without delivering enough value. We identify opportunities to improve traffic quality and attract more relevant visitors, along with areas that require immediate optimisation.
Conversion tracking and analytics configuration are checked for accuracy. This includes the integration of Google Analytics 4, Google Tag Manager, and other key tracking tools. The audit verifies whether data is being collected correctly.
Reliable data is essential for making informed advertising decisions. The audit checks whether your tracking is accurate and identifies errors that may affect how campaign performance is evaluated, so you can see which campaigns are actually delivering results.
After the audit, you receive a detailed report outlining the key findings and recommendations. Critical errors, areas requiring improvement, and untapped opportunities for growth are clearly identified. Each recommendation is explained clearly, with a focus on what should be done next.
The report provides specific guidance on the next steps and campaign optimisation. It also highlights quick fixes that can be implemented almost immediately, giving you a clear basis for deciding what to improve next and how to achieve better advertising results.
Who benefits most from a Google Ads audit?
If any of these situations sound familiar, an audit can be a good place to start.
Service businesses
An audit helps determine whether your ads are reaching the right audiences and generating valuable enquiries. It is often one of the fastest ways to improve campaign performance.
Online stores
In e-commerce, every conversion matters, and so does every part of your advertising budget. An audit identifies issues affecting sales and the performance of product campaigns.
Businesses with established campaigns
Many accounts evolve over time without regular reviews. An audit helps organise existing campaigns and identify areas that need optimisation.
New businesses
f you are new to paid advertising, an audit can help you avoid costly mistakes from the start. It also helps build an account that is ready to scale.
Businesses investing larger budgets
he larger the advertising budget, the greater the impact even small errors can have. An audit shows where your budget is being wasted and what may be affecting campaign results.
Order your free Google Ads audit
Find out what you can improve and where your advertising campaigns have the greatest potential.
Your audit in 3 steps
01. Send your request
You provide the key information about your company and Google Ads account.
02. Account analysis
A detailed analysis covers your campaigns, budget, keywords, and account settings.
03. Receive your report
You receive the audit results along with specific recommendations that you can implement straight away.
Why do businesses choose to have their Google Ads audited?
The analysis is based on data rather than assumptions. Campaign data, account history, and actual advertising results are reviewed to find areas that need improvement.
The focus is on finding the causes of problems and determining which elements have the greatest impact on campaign performance. Instead of general comments, you get clear, data-backed recommendations that show what needs attention and what to prioritise.
The report gives you more than a list of findings. You receive a clear list of actions to consider to improve campaign performance.
The recommendations cover both larger issues that require attention and quick fixes that can be implemented straight away. The report also highlights actions that could have the greatest impact with relatively little effort, making it easier to prioritise the next steps and continue improving your account.
Years of experience managing Google Ads campaigns for service businesses, online stores, and brands across different industries provide a practical understanding of what affects campaign performance.
The audit focuses on the issues that most often affect campaign performance and areas where the account could perform better. This helps identify problems faster and recommend solutions that fit the account and its business goals.
What matters is whether your advertising is helping the business grow and achieve its goals.
That means looking beyond clicks and impressions. The analysis covers conversions, traffic quality, budget allocation, and the performance of individual campaigns. The focus is on attracting relevant traffic and finding opportunities that can contribute to measurable business growth.
The analysis is based on data rather than assumptions. Campaign data, account history, and actual advertising results are reviewed to find areas that need improvement.
The focus is on finding the causes of problems and determining which elements have the greatest impact on campaign performance. Instead of general comments, you get clear, data-backed recommendations that show what needs attention and what to prioritise.
The report gives you more than a list of findings. You receive a clear list of actions to consider to improve campaign performance.
The recommendations cover both larger issues that require attention and quick fixes that can be implemented straight away. The report also highlights actions that could have the greatest impact with relatively little effort, making it easier to prioritise the next steps and continue improving your account.
Years of experience managing Google Ads campaigns for service businesses, online stores, and brands across different industries provide a practical understanding of what affects campaign performance.
The audit focuses on the issues that most often affect campaign performance and areas where the account could perform better. This helps identify problems faster and recommend solutions that fit the account and its business goals.
What matters is whether your advertising is helping the business grow and achieve its goals.
That means looking beyond clicks and impressions. The analysis covers conversions, traffic quality, budget allocation, and the performance of individual campaigns. The focus is on attracting relevant traffic and finding opportunities that can contribute to measurable business growth.
Book a consultation
Fill in the form and schedule a meeting with the Marketing Director.
Frequently Asked Questions
A free Google Ads audit can be a useful starting point if you are unsure whether your campaigns are using your budget effectively. A professional Google Ads audit looks beyond basic account statistics and can reveal problems with campaign settings, keywords, conversion tracking, ad groups, or budget allocation that may not be obvious in day-to-day account management.
A free Google Ads audit also gives you a clearer picture of your current Google Ads performance before you decide whether further optimisation is needed. At Rodin, the audit is designed to identify specific issues and provide practical recommendations rather than simply give you a generic automated report.
A professional Google Ads audit covers the main elements that influence campaign performance. The audit covers your Google Ads account, campaign structure, ad groups, campaign settings, keywords, ad copy, conversion tracking, budget management, and landing page quality.
The analysis also looks at search terms, negative keywords, keyword relevance, conversion data, and the way campaign results are measured. This makes it possible to identify areas that may be causing wasted ad spend and determine which changes could have the greatest impact on your advertising campaigns.
Regular Google Ads audits are recommended when campaigns are an important source of leads or sales. A quarterly account audit can help identify problems before they have a significant impact on your budget. Larger or more complex accounts may benefit from more frequent reviews, especially when campaigns, budgets, or business goals change regularly.
Continuous monitoring is also useful between audits, but a more detailed manual review can uncover issues that automated tools may miss. Regular analysis of campaign data, search terms, conversion tracking, and performance metrics helps keep the account aligned with current business goals.
The time required depends on the size and complexity of the Google Ads account, the number of campaigns and ad groups, and how much historical data needs to be analysed. A straightforward account can usually be reviewed faster than a large account with multiple campaigns, conversion actions, and extensive advertising history.
A proper audit requires more than a quick automated scan. The goal is to identify important issues, understand their impact on performance, and provide clear recommendations for improving the account.
A Google Ads audit can reveal issues with campaign structure, keyword targeting, search terms, negative keywords, conversion tracking, ad settings, budget allocation, and landing pages. It may also identify irrelevant keywords, poor keyword relevance, incorrectly configured conversion actions, or campaigns that generate clicks without generating meaningful conversions.
Problems with conversion tracking are particularly important because inaccurate data makes it difficult to assess campaign performance. The audit can also highlight wasted spend, inefficient bid strategies, weak ad copy, or landing pages that do not match search intent. Identifying these issues makes it easier to prioritise changes and use the advertising budget more effectively.
Yes. One of the main purposes of an account audit is to find where your budget is being spent without delivering enough value. The analysis looks at campaign data, search terms, keywords, bids, ad groups, and other account elements that can contribute to unnecessary spending.
The findings can show where wasted ad spend is coming from and which changes could help you use your budget more effectively. Instead of focusing only on reducing costs, the audit looks at how the available budget can generate more relevant traffic, qualified leads, and conversions.