Running a TikTok account in 2026 – it’s not about going viral anymore

Want to stay ahead of the latest social media trends and learn what actually works on TikTok in 2026? This guide will help you build a stronger presence, reach your target audience, and develop a strategy that delivers measurable results.

In 2026, TikTok is no longer the new kid on the block. It has become one of the most influential social media platforms in the world. Yet many companies still struggle to unlock its full potential. If that sounds familiar, you’re in the right place. Below, you’ll find practical insights and proven tips for running a TikTok account that supports real business growth.

TikTok is one of the youngest members of the social media family, yet it gained mainstream popularity at remarkable speed. Beyond its well-known reputation for funny videos and viral trends, it has become a powerful marketing channel that businesses across industries are using to reach new audiences.

It’s no surprise that more and more companies are investing in running a TikTok account as part of their social media strategy. To achieve long-term success on the platform, it’s worth taking a comprehensive approach that keeps pace with new features, changing user behavior, and evolving trends.

What should you focus on when running a TikTok account?

Let’s say your company is already active on social media and you’ve mastered running profiles on Facebook and Instagram. Your strategy works, but you’re looking for new opportunities to grow. Sooner or later, you’ll probably decide to create a TikTok account. What do you need to get started? A smartphone, a willingness to experiment, a bit of creativity, and some patience.

Creating a TikTok account

A quick technical note before we move on. Setting up a TikTok account only takes a few minutes.

1. Download the TikTok app from Google Play or the App Store and install it on your device. The app gives you full access to the platform and all of its features on mobile devices.
2. Create a new account or log in using an existing Facebook or Instagram profile.
3. Choose a username that clearly reflects your business and brand.
4. Complete your profile by adding a photo, a bio and a link to your website or other social media profiles.
5. Start creating content and publishing your first videos.

Three golden rules for getting started on TikTok

• Don’t get discouraged. Patience pays off. Running a TikTok account is a long-term process of learning, testing ideas and improving your skills. Very few creators see results overnight.
• Recognize the opportunity. Many businesses still underestimate TikTok. In a lot of industries, competition remains lower than on other platforms, which creates valuable opportunities for brands willing to invest time and effort.
• Focus on growth. Running a TikTok account is a chance to build relationships with your audience, strengthen your brand and stand out from competitors. The sooner you start, the sooner you can build momentum.

TikTok user age distribution in Poland

• Ages 13-17: 34% of users.
• Ages 18-24: 40% of users.
• Ages 25-34: 20% of users.
• Ages 35+: 6% of users.

Creating your first content

Running a business account is a little different from running a personal account. Company profiles usually require a more professional approach, but the basic principle remains the same: you have an account, so start using it.

You’ve created your TikTok account. Now it’s time to grow it. Before you publish anything, think carefully about who you want to reach and who your target audience is. One of the foundations of running a successful social media profile is creating engaging content. But what exactly does that mean? It means producing videos that are relevant to people who may be interested in your products or services. Posting three or more unrelated topics can reduce performance by as much as 45%, so it’s worth focusing on a clear niche if your goal is steady account growth.

If you want your content to perform better, use music that aligns with current trends and fits naturally with your videos.

68% of TikTok users remember a brand better when a video includes popular music.

Now let’s move from theory to practice. Your business account cannot sit empty. An inactive profile rarely attracts followers or potential customers. Create several videos and publish them consistently instead of uploading everything at once. Try to avoid repeating what everyone else is doing and look for an original way to communicate your message.

One rule is especially important: the first few seconds matter. The 3-Second Hook Rule emphasizes capturing attention immediately to prevent users from scrolling, using a visually or verbally unexpected element within the first 0.5 to 1.5 seconds. If viewers stay, your chances of reaching a wider audience increase significantly.

What kind of content works well? Humor is one option. Funny videos and comedy content often perform exceptionally well on TikTok. Educational content is another strong category. Helpful tips, practical advice and simple life hacks are frequently saved and shared by users.

TikTok favors content that is saved for later or shared, as opposed to content that is merely liked.

Your videos can also be used to showcase products and services in a natural way. For many brands, TikTok has become an important channel for increasing visibility, supporting sales and strengthening brand recognition. This is especially true for e-commerce businesses that want to connect with consumers where they already spend their time.

What’s worth remembering after publishing your first videos? Social media users respond to activity. Post consistently, stay present, and make time to interact with your audience. Reply to comments, join conversations, and show that there’s a real person behind the account. Responding to comments with video replies can be especially effective because it strengthens your community and often helps increase reach. It genuinely works.

Engaging proactively with followers by responding to comments within 24 hours boosts engagement rates and helps build community. Engaging with your audience on TikTok involves responding to comments quickly and actively participating in conversations within your niche.

Stay active and keep experimenting. Contrary to what many people assume, TikTok wants creators to succeed. The platform often gives extra visibility to first videos so new accounts have a chance to reach a broader audience. The TikTok algorithm serves content based on user behavior rather than follower count, meaning that understanding your audience and creating intentional content is crucial for success.

Building relationships with other TikTok creators and supporting their content can enhance your own engagement and visibility on the platform. In the long run, meaningful interactions and consistent activity usually deliver better results than chasing a single viral hit.

How to reach a wider audience on TikTok – 10 tips for beginners

If you want to include TikTok in your marketing efforts, here are ten practical recommendations that can help you get started.

1. Define your target audience precisely

This is one of the most important steps. If your content reaches people who have no interest in your industry, products or services, you won’t achieve the results you’re looking for.

A clearly defined target audience should be the foundation of your content strategy. Every post should have a purpose and contribute to a larger communication plan. The better you understand your audience’s preferences, interests and behavior, the easier it becomes to create content that resonates with them.

Effective strategies for growing a TikTok account focus on building a deep connection within a specific niche rather than chasing generic viral hits.

2. Follow trends and use them to your advantage

Spend time watching popular videos. TikTok will happily show you what’s currently trending.

Look at trending formats, sounds and ideas, then think about how they could fit your brand or business. Following trends doesn’t mean copying other creators. It means understanding what captures attention and adapting it to your own style.

Using trending sounds when they are rising, rather than when they are oversaturated, can enhance discoverability on TikTok.

Observing and adapting trends is one of the simplest ways to increase visibility and reach more users.

3. Be brave and creative

Don’t be afraid of the camera and don’t overthink every video.

Many beginners hesitate to start creating because they worry about how they’ll look or sound. The reality is that more than a billion TikTok users are on the platform, and most creators started exactly where you are now.

Running a TikTok account requires a different mindset than traditional marketing channels. Creativity, storytelling and authenticity often matter more than expensive production.

Experiment with different formats, test new ideas and give yourself permission to learn as you go.

4. Focus on quality

Good lighting and clear audio can make a huge difference.

In some cases, sound quality is even more important than video quality, especially when you’re sharing educational content, commentary or tutorials.

High-quality content is essential for growth on TikTok, as the algorithm favors videos with good lighting and clear audio, which can significantly impact engagement and reach.

The TikTok algorithm evaluates video quality, including factors like lighting and audio clarity, which can affect account growth and visibility.

5. Be authentic

Authenticity doesn’t need much explanation.

People connect with people, not polished corporate messaging. TikTok users are paying closer attention than ever to whether creators and brands feel genuine.

Authenticity in content is prioritized over polish on TikTok; relatable, creator-driven content often outperforms highly branded content.

6. Use relevant hashtags

Choose hashtags that are actually connected to your niche and content.

If you sell handmade candles, using unrelated hashtags simply because they’re popular won’t help your results. Hashtags should support discoverability and help the platform understand what your videos are about.

Using hashtags helps TikTok’s algorithm understand the content of your videos, which can improve discoverability on the platform.

Videos that perform well with specific hashtags can rank high on the corresponding hashtag search page, increasing the chances of being discovered by users searching for that hashtag.

It’s recommended to use a combination of broad and niche hashtags in your posts to maximize reach and engagement.

7. Post consistently

If you disappear for weeks at a time, people won’t remember your account.

Consistency helps both your audience and the TikTok algorithm understand what your account is about. Building a recognizable presence is a long game rather than a quick win.

Creating a content plan that aligns with your goals and audience can help build trust and engagement, making it easier to attract and retain followers over time.

Consistency in posting high-quality content is crucial; accounts that maintain a regular posting schedule tend to perform better and retain their audience’s interest.

Consistent posting (3 to 5 videos per week) is important for building algorithmic trust and audience familiarity on TikTok.

8. Stay connected with your audience

Reply to comments, answer messages and engage in conversations.

Active communication helps strengthen relationships with followers and creates a stronger sense of community around your content.

Engaging with your audience on TikTok involves responding to comments quickly and actively participating in conversations within your niche.

Active interaction is one of the simplest ways to build trust and encourage long-term engagement.

9. Encourage interaction

Create videos that invite people to take action.

Ask questions. Encourage viewers to share their opinions. Suggest that they save or send a video to someone who may find it useful.

TikTok favors content that is saved for later or shared, as opposed to content that is merely liked.

The more meaningful engagement your content generates, the more likely it is to be shown to additional users.

10. Analyze your results

The only way to improve is to understand what works and what doesn’t. Track your views, engagement, watch time and audience behavior. Look for patterns and use that information when planning future content. TikTok provides analytics tools that allow users to track the performance of their content, including insights into follower engagement and video performance metrics.

Posting times significantly impact video performance; analyzing when your audience is most active can help maximize engagement and reach. Engagement metrics, such as the percentage of viewers who watch a video to completion, are critical for the algorithm to determine a video’s success and visibility on the For You Page.

We know this may sound like a complicated process at first. But don’t let that discourage you. Thousands of businesses are successfully using TikTok as part of their social media strategy, and there’s no reason you can’t do the same.

Be sure to check out our other article, where we explain how the TikTok algorithm works and how to optimize your content to appear on the For You Page more often and increase your chances of reaching a much larger audience. Read also: TikTok Algorithm | How It Works and How to Optimize It?

Working with creators – influencers or employee advocacy?

Influencers help reduce the distance between a brand and its audience, but in 2026, employee advocacy is proving just as powerful. Many businesses still underestimate it. Collaborating with influencers can increase engagement, strengthen brand awareness and drive traffic to your website or physical location, but employees often bring something that is much harder to buy: credibility.

A simple video recorded by someone working on the production floor can generate ten times more engagement than content created by a celebrity. Why? Because it fits perfectly with today’s demand for transparency and authenticity. People want to see what happens behind the scenes. They want real stories, real experiences and real people.

The key to success is authenticity. It’s difficult to manufacture and even harder to fake. That’s why influencers should always speak in their own voice rather than reading scripted messages. Consumers are far more likely to trust recommendations from people they can relate to. Employees naturally create that connection by sharing what life inside the company actually looks like, from everyday challenges to major achievements.

Consumers trust recommendations from people like themselves shared on social media.

There’s another important factor worth considering. Employee-driven content often delivers significantly stronger engagement than traditional corporate communication. In many cases, employees’ TikTok profiles generate several times more interactions than official brand accounts. This makes them a compelling alternative to expensive partnerships with external creators.

Our recommendation? Combine both approaches strategically.

Give employees space to share their experiences and become part of your brand story. At the same time, collaborate with established creators through educational livestreams, interviews, Duets or Stitches. Utilizing collaborative features like Duets and Stitches can help tap into other creators’ audiences. Users can enhance their TikTok experience by utilizing features such as TikTok LIVE, which allows real-time interaction with followers, and the Promote tool for increasing content visibility. Engaging with your audience through TikTok Live can enhance your relationship with followers and potentially lead to increased sales or support for your products or services.

One thing is essential: employee advocacy must remain voluntary. The moment participation becomes mandatory, authenticity starts to disappear. And authenticity is often the very reason audiences engage in the first place.

In many situations, spontaneous behind-the-scenes videos outperform carefully designed campaigns built around polished graphics and corporate messaging. They help people connect with your business on a human level and show what your company is really like. That openness builds trust, strengthens community and gives your brand a more authentic voice on TikTok.

Managing your company’s TikTok account

We’ve covered the theory, which should give you a much clearer understanding of how TikTok works. However, if you don’t want to manage your account yourself, working with a marketing agency can be a practical solution. Creating and running a TikTok account is free, but maintaining it successfully requires a significant investment of time, consistency and content creation effort.

At Rodin, we manage business accounts across all major social media platforms, including TikTok. We develop integrated social media strategies, monitor performance through analytics tools and adapt our approach to changing trends and audience behavior. Our goal is not simply to publish videos, but to help businesses build a recognizable presence and achieve measurable results.

TikTok offers different account types, including Personal Accounts, Business Accounts, and Organization Accounts, each with unique features tailored to different user needs. For companies looking to promote products, services or content professionally, a Business Account is usually the most practical option thanks to its additional analytics, advertising and management features.

The cost of professional TikTok management typically ranges from 399 to 999 PLN per month (approximately €95 to €240), depending on the scope of work and the selected package. Services are often structured around monthly content packages and may include anywhere from 2 to 8 videos per month, along with content planning, publishing, analytics reporting and ongoing account support.

Whether you choose to manage your TikTok account internally or work with an agency, success usually comes down to the same fundamentals: understanding your audience, publishing consistently, creating engaging content and staying active within your community. Running a TikTok account is a long game, but for businesses willing to invest the time and effort, the platform offers significant opportunities for growth.

TikTok Ads

Why should you consider advertising on TikTok?

One of the biggest advantages is the opportunity to reach audiences who are spending less time on traditional social media platforms and actively looking for new content formats. TikTok gives brands access to users who may not have been part of their marketing strategy before.

Another major benefit is the platform’s recommendation system. TikTok uses its own algorithm to match content with user interests and behavior. From an advertising perspective, this means your content can reach people who have already shown interest in topics related to your products, services or niche.

Cost is another factor worth considering. Advertising costs on Facebook and Instagram have increased significantly over the years, while competition continues to grow. TikTok often provides a more affordable way to reach large audiences. Compared to traditional advertising channels such as radio or television, it can deliver substantial reach with a much lower investment.

At Rodin, we stay up to date with the latest developments in social media advertising. Whether you’re planning a small campaign or a large-scale advertising initiative, we can help you create and manage a strategy tailored to your goals.

TikTok advertising best practices

Advertising on TikTok requires a creative and authentic approach. The most successful campaigns don’t feel like traditional ads. Instead, they blend naturally into the user experience and look like content people would choose to watch anyway.

The platform’s algorithm favors content that generates engagement and provides value to users. Campaigns often perform best when they incorporate popular formats, trends and interactive elements that encourage participation.

Authenticity in content is prioritized over polish on TikTok; relatable, creator-driven content often outperforms highly branded content. Many successful campaigns also use creators who already understand how the platform works. Their content feels more natural, generates stronger engagement and often reaches a wider audience than traditional advertising assets.

TikTok creators can monetize their content through various programs, including the TikTok Creator Fund, which pays creators based on the engagement and views their videos receive. Personalization remains extremely important. Ads should be tailored to specific audience segments based on their interests, behaviors and interactions on the platform. Brands that understand their audience and adapt content accordingly tend to achieve stronger results. The TikTok algorithm serves content based on user behavior rather than follower count, meaning that understanding your audience and their engagement patterns is crucial for visibility.

Another factor that separates high-performing campaigns from average ones is speed. Brands that react quickly to emerging trends and create content in real time often generate better results than those relying on lengthy production processes.

The algorithm has shifted toward micro-virality, prioritizing content that resonates strongly with a community and achieves high completion rates.

The most critical factor for reach on TikTok is watch time and completion rate, with videos achieving a 70% completion rate or higher pushed significantly further by the algorithm.

Analytics also play a major role in campaign performance. TikTok provides analytics tools that allow users to track the performance of their content, including insights into follower engagement and video performance metrics.

Regular testing of different creative formats, video lengths, publishing schedules and audience segments helps improve results over time. Posting times significantly impact video performance; analyzing when your audience is most active can help maximize engagement and reach.

The strongest TikTok advertising strategies combine creativity, audience understanding, analytics and adaptability. Brands that consistently test, learn and refine their approach are usually the ones that achieve the best long-term results on the platform.

Optimizing your TikTok advertising campaigns

If you want your TikTok advertising campaigns to deliver strong results, there are several areas worth paying close attention to.

First and foremost, your ads should be visually appealing and aligned with what TikTok users expect to see on the platform. Dynamic content, authenticity and an understanding of current trends all play an important role. It’s worth experimenting with different formats, including short videos, challenges and interactive elements that encourage users to engage with your content.

The First-Hour Rule suggests that engagement within the first 60 minutes is crucial for broader distribution of TikTok videos. Generating early interaction can significantly improve performance and help your content reach a larger audience.

Don’t overlook the importance of keywords and hashtags. They help increase visibility and make it easier for new users interested in your products or services to discover your content.

Using hashtags helps TikTok’s algorithm understand the content of your videos, which can improve discoverability on the platform.

Approximately 40% of TikTok users use the platform as a search engine, highlighting the importance of leveraging TikTok SEO by including relevant keywords in content.

Regular performance monitoring is equally important. TikTok provides analytics tools that allow users to track the performance of their content, including insights into follower engagement and video performance metrics.

Review which videos generate the most views, clicks, watch time and engagement, then use those insights to refine future campaigns. Continuous testing and optimization are often what separate average campaigns from highly successful ones.

Remember that social media moves quickly. Brands that stay flexible and respond rapidly to changes in audience behavior, trends and platform features are usually the ones that achieve the strongest results over time.

E-commerce and marketing on TikTok

TikTok is becoming an increasingly important part of the e-commerce landscape, giving brands new ways to reach potential customers. The platform allows businesses to showcase products through short videos, build product catalogs and shorten the buying journey through integrated shopping features.

As a result, TikTok marketing is becoming a core part of many e-commerce strategies. To succeed, businesses need to adapt their marketing strategy to the platform’s unique environment and user expectations. TikTok users are looking for inspiration, authentic reviews and creative product presentations. This type of content tends to generate the highest levels of engagement and often contributes directly to sales.

Influencer collaborations can be highly effective because creators know how to present products in a way that feels natural to their audience. At the same time, analytics tools help brands better understand consumer behavior and optimize campaigns based on real performance data.

Using a link in your bio to direct followers to external sites, such as a personal website or merchandise store, can help generate additional income streams. E-commerce success on TikTok isn’t only about selling products. It’s also about building relationships, developing trust and strengthening your brand’s presence across social media. The better you understand your target audience and tailor your communication to their needs, the greater your chances of success on one of the fastest-growing social platforms in the world.

General social media principles for businesses

Social media platforms continue to evolve at an incredible pace. New features, changing consumer expectations and emerging technologies are constantly reshaping the way brands communicate online.

Our view is simple: businesses should focus on the platforms that make the most sense for their industry, audience and goals. That’s one of the reasons we offer a free social media audit for companies looking to improve their online presence.

We’ve been managing social media accounts for years, and our experience is backed by measurable results achieved across a wide range of industries and business models.

One final piece of advice: don’t build your entire strategy around a single platform. Audience behavior changes, trends come and go, and algorithms evolve. A diversified social media strategy gives your brand more stability, greater visibility and additional opportunities for growth.

Social Media management for businesses by Rodin

What can we offer you?

• Comprehensive social media management, including running a TikTok account and developing a complete marketing strategy.
• Precise identification of your target audience.
• Content creation, planning and publishing tailored to your audience, along with ongoing account management.
• Building a positive and recognizable brand image across social media platforms.
• Reaching a wider audience and attracting new customers to your business.

We know how to adapt social media activities to different industries and business models.

Take a look at our services and request a free quote.

The latest Social Media trends

This probably won’t surprise anyone. Social media platforms continue to evolve toward increasingly personalized experiences powered by advanced technologies. One of the strongest social media trends in 2026 is the growing use of data and artificial intelligence to better understand audience behavior and deliver content tailored to individual preferences.

At the same time, users are looking for authenticity, stronger connections and more engaging ways to interact with brands and creators. Personalization has become the foundation of modern social media marketing and plays a central role in almost every successful content strategy.

Looking ahead, integrated systems and more effective use of data will become even more important for marketing performance. Artificial intelligence will continue to shape how brands analyze consumer behavior, optimize communication and improve customer engagement across multiple platforms.

Authenticity in Social Media

Users are becoming increasingly aware of content that feels artificial, overly polished or heavily filtered. Brands that communicate honestly and transparently tend to build stronger relationships with their audiences and earn higher levels of trust.

Companies that create authentic connections with their audience on TikTok often gain a significant competitive advantage. It’s no coincidence that more brands are giving audiences a behind-the-scenes look at their business. They share production processes, day-to-day operations, employee stories and even the challenges they face along the way. This type of content helps people better understand the company and feel more connected to it.

Authenticity also extends to crisis communication. Brands that respond quickly, honestly and openly during difficult situations are generally viewed more positively by online communities. Authenticity in content is prioritized over polish on TikTok; relatable, creator-driven content often outperforms highly branded content.

Micro-communities and their growing importance

Micro-communities are small, highly engaged groups of people connected by shared interests, goals or passions.

Social media platforms are increasingly investing in features that support these communities because they generate meaningful engagement and stronger relationships between users. These niche communities can be found across different social platforms, and understanding them often requires detailed audience insights and targeted communication.

Brands that successfully identify and engage with micro-communities often gain loyal advocates, valuable feedback and stronger brand loyalty.

The key is providing highly relevant content and experiences tailored to the specific interests of each group. As a result, many companies are investing in advanced analytics systems that help them better understand audience behavior and deliver more personalized content.

Effective strategies for growing a TikTok account focus on building a deep connection within a specific niche rather than chasing generic viral hits.

Augmented reality in Social Media

Augmented reality (AR) is quickly becoming a standard part of the social media experience.

Major platforms now offer increasingly sophisticated AR features that allow users to create immersive content and interactive experiences. Brands use AR to showcase products, enable virtual try-ons and even help consumers visualize furniture, décor or other products in their own homes before making a purchase.

AR is also transforming how people interact with each other online. Filters are evolving into more advanced real-time experiences that users can share together. Businesses are using this technology to create engaging campaigns, interactive contests and virtual events that blur the line between digital and physical environments.

ASOS and TikTok

ASOS is one example of a brand making effective use of TikTok’s features, including sounds, filters, challenges and hashtags.

Their TikTok strategy has evolved significantly over time. Today, it includes personalized content, interactive experiences and virtual fitting rooms powered by augmented reality technology. These initiatives help create stronger engagement while making product discovery more interactive and enjoyable for consumers.

Over the next few years, we can expect even deeper integration between augmented reality and everyday social media interactions as platforms continue investing in immersive experiences.

Artificial intelligence in Social Media

AI-powered chatbots

Social media platforms increasingly rely on advanced technologies that help businesses better understand user behavior and deliver more personalized experiences.

AI-powered chatbots are becoming significantly more sophisticated. They use artificial intelligence and data analysis to provide immediate, personalized customer support at scale. For many businesses, chatbots have become an important part of customer service, helping answer questions, handle inquiries and support consumers around the clock.

As AI tools continue to evolve, brands are finding new ways to automate routine interactions while maintaining a high level of customer engagement.

Voice search

Voice search optimization is becoming increasingly important as voice assistants such as Google Assistant continue gaining popularity.

Brands are adapting their content strategies to ensure they can be discovered through conversational search queries. Understanding audience preferences and analyzing search behavior are becoming essential for improving visibility in voice-driven search environments.

As users become more comfortable interacting with technology through spoken commands, businesses that optimize their content for voice search will have an advantage in reaching new audiences.

Video content

Short-form video continues to dominate social media, with TikTok leading the way. At the same time, creators are eagerly adopting new technologies that help them produce more engaging and interactive content.

Platforms are continuously developing AI-powered features designed to meet growing user expectations. Audiences increasingly expect video content that feels interactive, personalized and relevant to their interests.

High-quality content is essential for growth on TikTok, as the algorithm favors videos with good lighting and clear audio, which can significantly impact engagement and reach.

The most critical factor for reach on TikTok is watch time and completion rate, with videos achieving a 70% completion rate or higher pushed significantly further by the algorithm.

As AI capabilities expand, we can expect even more advanced tools that support content creation, editing, personalization and audience engagement.

TikTok in Europe and the United States

Europe

TikTok has firmly established itself as one of Europe’s largest social media platforms, and its growth continues to accelerate.

France, Germany and Italy remain among the platform’s largest European markets. At the same time, European regulators are paying increasingly close attention to how TikTok operates.

Businesses across Europe are investing in analytics tools and integrated campaign management systems that help improve performance, monitor audience behavior and manage data more effectively.

In 2025, the European Commission raised concerns about TikTok’s compliance with certain Digital Services Act (DSA) transparency requirements related to advertising. For brands operating in Europe, this means balancing creativity with regulatory compliance.

Companies that understand both sides of the equation can continue benefiting from TikTok’s growing audience while maintaining compliance with local regulations.

United States

Across the Atlantic, TikTok remains one of the most widely used social media platforms despite ongoing political and regulatory discussions.

More than 136 million Americans use the app each month, making it one of the most influential digital platforms in the country.

The debate surrounding TikTok’s future in the United States has continued for several years. Legislative actions, court decisions and political discussions have all contributed to uncertainty regarding the platform’s long-term status. Despite this, TikTok remains highly popular among both users and advertisers.

For brands, this creates a unique opportunity to reach audiences who may be less responsive to traditional social media platforms and advertising channels.

In the United States, TikTok continues to shape digital marketing trends and influence how brands approach audience engagement, content creation and social commerce.

If you’re interested in this topic, you can read our dedicated article about TikTok’s situation in the United States for a deeper analysis.

Running a TikTok account in 2026 with Rodin

TikTok continues to attract new users every week, and businesses across industries are creating company profiles at an unprecedented rate. More brands are recognizing the value of including TikTok in their marketing strategy. Successful account management should support broader business objectives rather than focusing solely on publishing content.

We hope this guide has given you the knowledge and confidence to start building your presence on TikTok and running effective campaigns on the platform. If you’d prefer expert support, our team is here to help.

At Rodin, we provide professional management of both business accounts and company profiles on TikTok. We help clients analyze audience behavior, monitor performance metrics and optimize their activities using advanced analytics tools.

TikTok provides analytics tools that allow users to track the performance of their content, including insights into follower engagement and video performance metrics. Users can enhance their TikTok experience by utilizing features such as TikTok LIVE, which allows real-time interaction with followers, and the Promote tool for increasing content visibility.

We can help you establish a strong foundation from the very beginning, including:

• setting up and optimizing your business account,
• defining your communication strategy,
• creating a content plan,
• launching your first content campaigns,
• identifying trends relevant to your industry,
• reaching your target audience more effectively,
• increasing engagement and visibility.

Creating a content plan that aligns with your goals and audience can help build trust and engagement, making it easier to attract and retain followers over time.

Whether you’re just getting started or looking to scale an existing account, we’ll help position your brand professionally while keeping it approachable, authentic and relevant to potential customers.