Social media strategy, SEO, Design
How did we revolutionize the design, graphics and content aimed at Enspirion customers?
The challenge of preparing the design, graphics, articles and social media strategy for our client, Enspirion, turned out to be an inspiring experience. Our team faced marketing challenges, looking for opportunities to improve and achieve significant results. Our passion for design, strategy and creating engaging content continues to inspire us to take on new challenges to make a positive difference for our clients.
About the client
Enspirion is a company belonging to the Orlen capital group. Their activities focus on reducing demand for power (DSR), as well as dispatch communication services. They have solutions supporting security in the energy industry inspired by the future – they are distinguished by an innovative approach to power systems.
Initial situation
- Inability to create appropriate graphics within the company
- Poorly developed SEO activities
- Lack of social media strategy
- Basic communication with business partners
Our activities
Preparation of graphics and design
- Creating the design foundations for graphics used in articles
- Creating a design for social media
- Creation of promotional materials
- Designing invitations for the Enspirion event
Planning a social media strategy
- Analysis of competitor activities
- Choosing the right social media
- Preparing a social media management plan
- Create a social media post creation process
Preparation of articles
- Project Keyword Analysis
- Detailed competition analysis
- Content creation (copywriting)
- Content optimization for SEO
Creation of dedicated invitations
Creating graphics for T-shirts
We also successfully created unique graphics for the t-shirts that were to be worn during the event. Our team of artists and designers worked to create designs that not only reflected the client’s visual identity, but also caught attention and generated interest.
Creation of industry articles tailored to the client
Our team of editors and copywriters conducted an in-depth analysis of the client’s industry and the topics they wanted to cover. As a result, we were able to create substantive, attractive, and engaging content that not only presented the client as an expert in a given field, but also provided valuable information to readers.